KFC Malaysia is revving up its support for local sports, sealing the deal for another year-long partnership with Johor Motorsports Racing (JMR) in 2024. This collaboration underlines KFC’s mission to boost the sports scene in Malaysia, especially in the thrilling realm of motorsports.
Motorsports has been a tradition close to Johor Royalty’s heart, tracing back to the late Sultan Ismail Ibni Almarhum Sultan Ibrahim’s Mercedes racer days.
Fast Facts about Johor’s Racing Legacy
The tradition is proudly carried forward by young Princes YAM Tunku Abdul Rahman Al-Haj Ibni Sultan Ibrahim and YAM Tunku Abu Bakar Al-Haj Ibni Sultan Ibrahim. They’re currently burning rubber in the Asian Le Mans Series and the SRO GT World Challenge series with a Mercedes AMG GT3, revving up the family’s passion for racing.
KFC’s Drive to Support Local Athletes
KFC Malaysia, a brand proudly rooted in Malaysia with an 86% Muslim workforce, is teaming up with JMR to open up more opportunities in Johor’s racing community. Their aim is to spread the excitement nationwide and inspire all Malaysian athletes to chase their dreams.
Putting the Pedal to the Metal with Students
To celebrate this partnership, KFC Malaysia recently hosted an event for students from public universities and vocational institutions in Johor last Saturday, on January 27 2024.
Students from Universiti Teknologi Malaysia, Universiti Tun Hussein Onn Malaysia, and Kolej Vokasional Tanjung Puteri got an inside look into the world of motorsports.
During the event, Princes YAM Tunku Abdul Rahman Al-Haj Ibni Sultan Ibrahim and YAM Tunku Abu Bakar Al-Haj Ibni Sultan Ibrahim shared their journeys, inspiring students to consider a future in motorsports.
The highlight? A close-up encounter with the princes’ race cars, the Mercedes AMG GT3, giving students a firsthand look at these high-speed machines.
A Pledge to Malaysia’s Growth
Tan Sri Jamaludin Ibrahim, Chairman of QSR Brands, emphasized that this partnership is more than just motorsports collaboration – it’s a commitment to Malaysia’s growth. He believes that through partnerships like these, the Malaysian flag will proudly fly high on international podiums.
Chandrasagran Munusamy, Head of KFC Malaysia, expressed the brand’s excitement about contributing to Malaysia’s motorsports industry growth.
He said, “With the expertise of Johor Motorsport Racing and the on-ground experience of the esteemed YAM Tunku Panglima Prince Jefri Ibrahim and YAM Tunku Putra Prince Abu Bakar, we hope to foster a better understanding of the sport and ultimately propel more Malaysians onto the international stage”.
Confidence in Malaysian Motorsports’ International Ascent
In an exhilarating commitment to propel Malaysian motorsports to new heights, KFC Malaysia has solidified its partnership with Johor Motorsports Racing (JMR) for the entirety of 2024. Mr. Nehchal Khanna, CEO/MD of QSR Brands, expressed profound admiration for the collaboration, noting it as nothing short of exhilarating.
Highlighting JMR’s success in putting Malaysia on the global motorsports map, he envisioned KFC Malaysia playing a vital role in cultivating the country’s growing interest in the industry.
He affirmed KFC Malaysia’s commitment to supporting JMR’s endeavours, expressing confidence that the Malaysian flag will proudly soar on international podiums.
Solidarity with the Crisis in the Middle East
Mr. Nehchal also touched on KFC Malaysia’s significant milestones in 2023, including the Golden Jubilee celebrations and the challenging decision to cancel the Kepci Music Festival in Johor Bahru, expressing solidarity with the crisis in the Middle East.
Additionally, he underscored KFC Malaysia’s dedication to social responsibility through the Add Hope program, contributing over RM1.7 million in meals to Malaysians in need.
Summing up the collaboration, Tan Sri Jamaludin Ibrahim, Chairman of QSR Brands, emphasised that it symbolises “not just a collaboration in motorsports but a commitment to the growth and well-being of Malaysia.”
This partnership is poised to accelerate Malaysian motorsports onto the international stage, marking a significant chapter in the country’s sporting journey.
For those eager to delve deeper into the world of KFC Malaysia, visit www.kfc.com.my. You also can catch exclusive snippets from the event on Instagram and Facebook.
KFC Malaysia is the leading fast food and QSR brand in Malaysia, serving Malaysians Finger Lickin’ Good chicken for over 50 years. With a nationwide presence of over 770 restaurants, KFC Malaysia is committed to providing great moments, excellent service, and delicious food to its customers.
