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Adidas Malaysia Unveils Its Lightest Ever Ultraboost Light Priced At RM869

The company says it's the 'lightest ever' Ultraboost.

Adidas unveiled the latest member of its most iconic running shoe franchise – the Ultraboost Light on last Saturday (Mar 17).

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Adidas unveils ultraboost light malaysia
Photo provided to WeirdKaya by Adidas

Adidas unveils latest Ultraboost series

In a PR release sent to WeirdKaya, adidas says it continues to uphold its constant strive to take innovation to the next level in designing the perfect shoe for different types of runners.

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“In line with this, the new Ultraboost Light features a ground-breaking new material at its core – the Light BOOST,” it wrote.

Marking a decade since the introduction of BOOST technology, the new and improved Ultraboost Light benefits from 30% lighter BOOST materials, resulting in a performance running shoe designed to offer epic energy, ultimate cushioning, unrivaled comfort, and responsiveness.

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Adidas unveils ultraboost light malaysia
Photo provided to WeirdKaya by Adidas

Ultraboost Light Priced at RM869

Simon Lockett, Footwear Product Marketing Category Director, at Adidas said:

At Adidas, we know that running is personal. Everyone has a different goal and therefore, different requirements for their shoes. That is why we’re continuously looking at ways to improve our products for the adidas running community.

Now, thanks to our ground-breaking material innovation – Light BOOST – runners retain the existing benefits of running in an Ultraboost, but with the bonus of a lighter silhouette.”

Adidas unveils ultraboost light malaysia
Photo provided to WeirdKaya by Adidas

Taking runners’ experience to the next level, the all-new Ultraboost Light also boasts of:

  • A redesigned L.E.P: the Linear Energy Push found on the sole of the shoe has been reworked to optimize responsiveness and work in harmony with the new Light BOOST material.
  • PRIMEKNIT+ upper: Built for ultimate breathability and comfort, the shoe features a lightweight upper, providing an adapted fit.
  • ContinentalTM natural performance rubber: Provides optimum traction for a confident run in any weather condition.
  • A 10% lower carbon footprint: The new Ultraboost Light benefits from a lower carbon footprint compared to previous versions.

To celebrate the 10th anniversary of BOOST technology, adidas is also revealing a special edition version of the adidas Ultraboost Light with a dedicated colorway.

The 10th-anniversary edition comes in a primarily black colorway, with black and yellow detailing – the same design found on Energy Boost, the first-ever silhouette with BOOST technology.

Adidas unveils ultraboost light malaysia
Photo provided to WeirdKaya by Adidas

The new Ultraboost Light will launch in a white colorway, featuring solar red and core black detailing priced at RM 869 – and is available to purchase from in-store and online, with Early Access for members of the Adidas adiClub starting today!

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