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Press Release

adidas Launches Tuned Supernova Series With Price Starting From RM499

New shoes in town.

adidas has on 23 February released updated colorways of its revamped SUPERNOVA franchise in fresh new hues inspired by the joyfulness of a run.

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Recorded in a distinguishable and vibrant Orange Spark, which will feature throughout adidas’ collections this year, the shoes are complemented by matching apparel pieces, including a men’s jacket, tee, shorts, cap and socks and a women’s hoodie, shirt, shorts, bra, cap and socks.

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Photo provided to WeirdKaya

The SUPERNOVA franchise includes the award-winning SUPERNOVA RISE, alongside two new models available to buy for the first time: the SUPERNOVA SOLUTION and SUPERNOVA STRIDE.

All three silhouettes feature adidas’ re-engineered super foam – Dreamstrike+ – inspired by the LIGHTSTRIKE PRO foam used in the record-breaking Adizero franchise, but with an updated formula to offer unparalleled comfort and cushioning. 

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Alongside the Dreamstrike+ foam, the three models feature: 

SUPERNOVA RISE 

  • SUPPORT RODS​​: The sole of every Rise is packed with a system of dense bottom-loaded foam ensuring neutral support from heel to toe, for super-smooth transitions to help runs flow effortlessly.
  • COMFORT HEEL FIT: A combination of softly supportive cushioned foam and gentle textile around the heel, working in tandem to hug the ​heel with comfortable support.

SUPERNOVA STRIDE 

  • CARRIER EVA​​: The forefoot cushioning is supported by a complementary carrier EVA, to ensure runners’ transitions are both dynamic and supportive.
  • ADIWEAR OUTSOLE​​: An innovative outsole made of durable rubber provides optimal traction. We’ve even added strategically designed cutouts to ensure grip where you need it most.​​

SUPERNOVA SOLUTION 

  • STABILITY SUPPORT RODS: Dual-density support rods and optimized geometry on the medial side, for better support where runners need it. 
  • ADIWEAR OUTSOLE​​: An innovative outsole made of durable rubber provides optimal traction, with strategically designed cutouts to ensure grip where runners need it most.​​

All are designed to redefine the standards of comfort and built in response to the need for a comfortable everyday running shoe.

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Photo provided to WeirdKaya

A new global study from adidas – which surveyed 2,674 runners across 11 global cities – reveals that wearing uncomfortable shoes tops the list as the biggest pain-point when it comes to experiencing an enjoyable run (47%).

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Other barriers include it being either too hot (45%) or cold (43%), a lack of motivation (38%), and uneven or slippery surfaces (37%). 

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Photo provided to WeirdKaya

Almost a quarter (23%) have decided not to run due to these discomforts – with shoes being the biggest cause of that.

But even for runners that don’t give up, the impact of discomfort during a run is clear.

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Almost four in ten (37%) have cut their run length short, a third (29%) say it’s impacted their mood and a similar number (33%) have decided to change their running route. 

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Photo provided to WeirdKaya

As an antidote to the biggest pain points, the survey also uncovered a formula for the most ‘comfortable run’.

Alongside comfortable running shoes, global runners identified the perfect conditions as a sunny morning run, in 19.8 degrees, with a gentle breeze.

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Out of all cities surveyed, only runners in Seoul preferred a run in the evening.

Events you can look forward to

Locally, adidas Malaysia will host a number of activations to compliment the new Supernova – beginning with the Supernova Virtual Simulator.

Created to introduce running like never before, simulation zones will be set up for consumers to trial the new Supernova at the adidas Brand Center Sunway Pyramid and adidas Queensbay Mall, Penang.

Participants who complete a two-minute run at the simulation zones between 29 February 2024 and 10 March 2024 will be rewarded with a complimentary pair of shoelaces.

Those who purchase the adidas Supernova between 15 February 2024 – 10 March 2024 will also receive a complementary Supernova Comfort Kit, inclusive of adidas socks and an adidas training cap – created to amplify comfort with every stride. Available while stocks last, in select stores across Peninsular Malaysia.


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