Lazada, an e-commerce platform, has announced the discontinuation of its Everyday Cashback (EDC) program, set to be replaced by the LazCoins Discount (LCD) Promotion.
Lazada also stated on its website that this transition is part of its efforts to enhance the benefits and opportunities available to its sellers.
Key Changes and Implications starting 1 Nov
- End of Everyday Cashback Program: The EDC program will officially conclude on 31 October 2023. Post this date, it will transition into the LazCoins Discount Promotion.
- Automatic Enrollment: Sellers currently participating in the EDC program will be automatically enrolled in the LCD Promotion on 31 October 2023. However, for those eager to reap the benefits sooner, there’s an option to upgrade to the LCD Promotion before the official transition date.
- Opting Out: Sellers who feel the LCD Promotion doesn’t align with their business objectives can opt out after their enrollment.
- Transition Period: The shift from the EDC program to the LCD Promotion might take up to 48 hours. During this period, any pending orders under the EDC program will be processed seamlessly without any disruptions.
- More Information: Sellers seeking further details about the LCD Promotion can refer to resources and communications provided by Lazada University. For specific queries, Lazada’s seller support team remains available for assistance.
About the Everyday Cashback Program
The EDC program was designed to offer buyers rebates on their purchases. Funded partially by Lazada, this initiative allowed sellers to benefit from the platform’s promotional strategies.
With the introduction of the LazCoins Discount Promotion, Lazada aims to provide an improved and more beneficial system for both sellers and buyers. The platform continues to evolve, ensuring it remains at the forefront of e-commerce innovation.