Hey there, skincare lovers! Let’s dive into the world of Beauty Of Joseon (BOJ), a Korean skincare brand that’s been turning heads. Imagine this: ancient Korean beauty secrets meeting modern-day ingredients. That’s Beauty Of Joseon for you.
They’ve been rocking the Korean market for over six years and have recently made a splash in Malaysia with their hit products – Relief Sun and Ginseng Essence Water.
The “Hanayang Bliss” Campaign
This year for Christmas, Beauty Of Joseon is thanking its Malaysian fans with something super special – the “Hanayang Bliss” campaign. Think of it as a beauty fest where the charm of Joseon skincare shakes hands with Malaysian vibes.
“Hanayang” is a cool mix of “Han” (Korean culture) and “ayang” (love in Malay). It’s all about blending the best from both worlds.
Now, let’s talk about the star of the show: Drawplet. This artist, also known as Lenard Lai, is all about bringing people together through his stunning watercolor art that’s deeply rooted in Malaysian culture. His work is a key ingredient in making the Hanayang Bliss series stand out.
What’s in the Hanayang Bliss Series?
Hanayang Gift Boxes: You’ve got to check out these three amazing sets – Box of Light, Box of Hope, and Box of Passion. Each one is a mini cultural journey, mixing Korean ingredients with Malaysian flair.
Box of Light
The Box of Light from the Beauty Of Joseon x Drawplet collaboration is a unique blend of Korean skincare and Malaysian culture, encapsulating the essence of the “Hanayang Bliss” series.
Drawing inspiration from the green plum flower and soothing mugwort, key elements in Korean skincare, this set resonates with the natural beauty and heritage of Korea. It uniquely fuses with a symbol of Malaysian culture, the “kopitiam” cup, to create a nostalgic and comforting experience.
Inside the Box of Light, you’ll find a Relief Sun: Rice + Probiotics SPF50+ PA++++ 50ml Twin Pack, along with five 10ml miniatures of the same product, perfect for travel or trial.
The Relief Sun: Rice + Probiotics is a gentle yet powerful organic sunscreen that offers effective UV blocking with broad-spectrum protection. This sunscreen not only shields your skin from harmful rays but also nourishes it with rice and probiotics, ensuring your skin remains healthy and radiant.
To add more value, the box is priced at RM100.00 and valued at RM219.30, the set offers a 54% saving, available exclusively online on Shopee, TikTok, and Lazada.
Box of Hope
The Box of Hope, another gem in the Beauty Of Joseon x Drawplet collaboration, is a testament to the rejuvenating power of nature, part of the culturally rich “Hanayang Bliss” series.
This set is inspired by a symphony of natural elements – the gentle waves, the majestic rhinoceros hornbill, and tranquil mountains, each symbolising peace, strength, and harmony.
Within the Box of Hope lies a Ginseng Essence Water 150ml Twin Pack, renowned for its revitalizing properties. Also included are two 40ml mini versions of the Ginseng Essence Water enhancing the value of the box.
Also, Ginseng Essence Water is specially formulated to revitalize dry skin and control sebum, leaving your skin plump, wrinkle-free, and feeling refreshed. It’s safe for sensitive skin, making it a versatile addition to any skincare routine.
Retailing at RM100.00, with a total worth of RM209.60, it offers a substantial 52% saving. This special edition box is available online through Shopee, TikTok, and Lazada.
Box of Passion
The Box of Passion from the Beauty Of Joseon x Drawplet collaboration stands out as a vibrant element of the “Hanayang Bliss” series, encapsulating a unique blend of skincare and culinary heritage. This set is inspired by key natural ingredients like ginseng, rice, and red bean, which are central to both skincare and Malaysian culinary traditions.
Ginseng, once revered as a divine herb in Korea, is now transformed into a vital component for skin vitality, while its fusion with iconic Malaysian dishes like “Nasi Lemak” showcases a celebration of flavors and skincare efficacies.
Inside the Box of Passion, customers will discover a combination of Relief Sun: Rice + Probiotics SPF50+ PA++++ 50ml and Ginseng Essence Water 150ml, each product echoing the story of heritage and nourishment.
The box also includes a selection of free items – a Ginseng Essence Water 40ml, a Relief Sun mini version, along with sachets of Dynasty Cream, Glow Serum: Propolis+Niacinamide, and another Relief Sun sample.
Additionally, it is priced at RM100.00, the box presents a total worth of RM197.20, offering a 49% saving.
Exclusively available only on Shopee, TikTok, and Lazada.
Hanayang Mini Pouch & Saekdong Bag
The Hanayang Mini Pouch & Saekdong Bag are exquisite accessories in the Beauty Of Joseon x Drawplet “Hanayang Bliss” series, embodying the fusion of Korean and Malaysian cultures. The Mini Pouch is a testament to this cultural blend, featuring a design that harmoniously combines traditional Korean and Malaysian elements.
The pouch is adorned with intricate floral motifs, inspired by both Korean and Malaysian flora, symbolising the union of these two rich cultures. The Saekdong Bag, on the other hand, is a masterpiece of artistry, showcasing a captivating batik motif that merges delicate flowers from both Korean and Malaysian traditions.
Pouch of Love
These sets are all about getting a little love from both Korean skincare and a touch of Malaysian charm. Each of the four sets in the Pouch Of Love collection is like a mini care package for your skin, each with its own unique serum and some neat little extras.
Think of these pouches as your personal skincare cheerleaders. They’re packed with a variety of serums – like Revive, Calming, Glow, and Glow Deep – each thoughtfully formulated to target specific skin needs.
Whether you’re looking for brightening solutions, wrinkle care, soothing effects, anti-inflammation benefits, or more, these serums are designed to cater to a wide range of skincare goals. Each one is a powerhouse in its own right, offering tailored benefits to help you achieve your desired skin results.
Whenever you need a bit of rejuvenation, some soothing vibes, a glow-up, or deep nourishment, there’s a pouch just waiting to be your skin’s new best friend.
And the best part? Each Pouch Of Love comes with not just the serum but also a surprise 10ml assorted serum and a voucher for your next buy. The price? A cool RM50.00, which is pretty sweet considering the total worth is around RM87.90.
Available on Shopee, TikTok, and Lazada, these Pouch Of Love sets are perfect for anyone who loves a bit of pampering.
Gift with Purchase
Big news for all skincare fans! Beauty Of Joseon and Drawplet have spiced up their Gift With Purchase offers for the “Hanayang Bliss” series.
Eager to find out what these cool new surprises are? Dash over to their online platforms and get the scoop. Whether you’re a Shopee shopper, a TikTok scroller, or a Lazada browser, you’re in for a delightful treat that’s sure to add a sparkle to your skincare shopping.
- Dive into the surprises and details on:
Grab It Online!
Here’s the best part – this limited edition collab is exclusively online. Hit up Shopee, TikTok, or Lazada to get your hands on these beauties.
Don’t miss out on any updates! Follow the journey on Instagram at @stylekorean_malaysia, @beautyofjoseon_official, and @drawpletmy.
