A Chinese mobile game with over 100 million users per day

KEY POINTS:

The Chinese version of “Mobile Legend”, “Honor of Kings” by Tencent has over 100 million users per day and is planning for an expansion.
Some updates and data about Honor of Kings(王者荣耀), the world’s best-selling game.

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According to news reports, Tencent’s flagship online game, “Honor of Kings”(王者荣耀) , has announced a record of 100 million daily active users(DAU) worldwide. They also mentioned that they are expanding their game type and has established a partnership with Burberry, a UK luxury brand.

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A chinese mobile game with over 100 million users per day — Burberry’s logo (Photo: brand.education)

This most profitable mobile game in the world is celebrating its fifth anniversary as it faces challenges from the mobile version of the world’s most popular desktop game, “League of Legends”.

“League of Legends: Wild Rift”, a game designed by a sub-company of Tencent and Riot Games Studio from the USA, is currently doing a test run in Asia.

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“We will prolong the interaction between game players and the world of ‘Honor of Kings’, and create a multi-dimensional brand experience to promote participation inside and outside the game. This may include animation, movies, music, and even live-action series, “said Li Min, a game director and General Manager of Tencent’s TIMI Studios, in an interview.

Tencent said it is going to launch two new unnamed spin-offs, expanding the “Honor of Kings” from a multiplayer online battle game to two other types of games, which they did not specify the details.

“Honor of Kings” is a multiplayer role-playing game that allows players to enter the battlefield. TIMI Studio said on Sunday that it also introduced the officially authorized Bruce Lee outfit into the game.

“Honor of Kings” is by far the most successful game Tencent has created. Tencent, China’s major video games and social media company, believes the game is a perfect channel to develop E-sports, which is currently mainstream in China, as more young and wealthy Chinese are willing to spend money on them.

According to Sensor Tower, a mobile APP data analysis company, excluding third-party Android stores, the user expenses of “Honor of Kings” is almost $240 million, making it the world’s best-selling mobile game in September 2020. This number has increased by 87% since September 2019.