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M’sian Businessman View Chin Says Calling His Staff “Sayang” Is Part Of Company Culture

He emphasized that the use of these terms is purely a matter of company culture and does not indicate any romantic involvement.

Malaysian businessman and influencer, View Chin, who was accused of having an inappropriate relationship with an employee has recently shared his side of the story during an interview with China Press.

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Based on the screenshots shared by his ex-wife, the two individuals addressed each other with “sayang,” which is a term of endearment in the Malay language.

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View Chin shares his side of the story

However, View Chin recently denied these allegations, claiming that it is merely part of their company culture.

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View chin 2
Source: FB/View Chin

In an interview with China Press, Chin explained that his company primarily sells women’s clothing and thus employs mostly female staff.

He added that he has a good relationship with his employees and often uses the Malay term “Sayang” when speaking with them, which he compares to the English term “Dear” used in Western culture.

He emphasized that the use of these terms is purely a matter of company culture and does not indicate any romantic involvement.

Wear matching clothes during livestreams

Addressing rumors that Mira sends daily photos of her chest to him and that the two have been spotted wearing matching outfits, he clarified that they often collaborate on live streams.

“To ensure the best visual presentation during these streams, we sometimes wear matching clothes.”

By coordinating our outfits, we present a harmonious image. That’s why she informs me of her outfit colors in advance,” he explained.

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View Chin also emphasized Mira’s contributions to the company and the team, pointing out their excellent working relationship and close collaboration.


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