Zoe Gabriel, the 17-year-old who found fame after being ridiculed for calling her Charles & Keith bag a “luxury” item, has now teamed up with budget airline AirAsia for a series of TikTok videos.
This came after Zoe’s viral moment led to her being noticed by Charles & Keith, who featured her as a model in their March International Women’s Day campaign. Turning online fame into real-world opportunities, Zoe quickly became a recognizable face for the brand.
Soaring high with AirAsia
In one clip, she dances on a rooftop while wearing an AirAsia cabin attendant uniform, while another features her dancing inside an AirAsia plane with a flight crew providing backup.
*Domestic: all-in from RM23. Asean: all-in from RM60. Includes airport taxes, MAVCOM fee, fuel surcharges and other applicable fees. T&C apply.♬ i think he knows sped up – r & m <33
The videos have racked up hundreds of thousands of views, with the rooftop video alone amassing over 740,000 views.
@flyairasia Dare to dream with @zoe 🦋 ♬ original sound – smokinaftereat
From online fame to modelling
The response to her AirAsia videos has been largely positive.
While some took the opportunity to critique AirAsia, and commented on the need for airline system improvements.
Zoe’s rise to online fame began when social media trolls mocked her for describing a bag from Singaporean brand Charles & Keith as “luxury.”
In a follow-up video, she called out the snobbery and shared her family’s challenges in making a life in Singapore after moving from the Philippines. Her father, a mechanical engineer, had saved up to buy the bag for her as a birthday gift.