Girl Who Was Mocked Over Charles & Keith Bag Makes Debut Appearance In AirAsia Ad

The girl living her dream.

Zoe Gabriel, the 17-year-old who found fame after being ridiculed for calling her Charles & Keith bag a “luxury” item, has now teamed up with budget airline AirAsia for a series of TikTok videos.

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This came after Zoe’s viral moment led to her being noticed by Charles & Keith, who featured her as a model in their March International Women’s Day campaign. Turning online fame into real-world opportunities, Zoe quickly became a recognizable face for the brand.

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Soaring high with AirAsia

In one clip, she dances on a rooftop while wearing an AirAsia cabin attendant uniform, while another features her dancing inside an AirAsia plane with a flight crew providing backup.


*Domestic: all-in from RM23. Asean: all-in from RM60. Includes airport taxes, MAVCOM fee, fuel surcharges and other applicable fees. T&C apply.

♬ i think he knows sped up – r & m &lt33

The videos have racked up hundreds of thousands of views, with the rooftop video alone amassing over 740,000 views.

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@flyairasia Dare to dream with @zoe 🦋 ♬ original sound – smokinaftereat

From online fame to modelling

The response to her AirAsia videos has been largely positive.

Girl who was mocked over charles & keith bag makes debut appearance in airasia ad | weirdkaya

While some took the opportunity to critique AirAsia, and commented on the need for airline system improvements.

Girl who was mocked over charles & keith bag makes debut appearance in airasia ad | weirdkaya

Zoe’s rise to online fame began when social media trolls mocked her for describing a bag from Singaporean brand Charles & Keith as “luxury.”

In a follow-up video, she called out the snobbery and shared her family’s challenges in making a life in Singapore after moving from the Philippines. Her father, a mechanical engineer, had saved up to buy the bag for her as a birthday gift.


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