In an innovative approach to cultural superstitions, a Malaysian eatery, Jia Kopitiam, has created a buzz on social media with its release of a ‘2023A’ calendar.
This unique move, aimed at sidestepping the unlucky connotation of the number ‘4’, which is often associated with death in local beliefs, has been met with widespread appreciation online.
On December 1, Jia Kopitiam shared a photo of the 2023A calendar on their Facebook page, accompanied by a post encouraging the public to collect their calendars.
The post, tagged with “#要咩有咩” (meaning “Ask and you shall receive”), extends well-wishes for the fulfillment of desires.
This creative approach resonated with netizens, as many expressed their eagerness to acquire one of these calendars.
Among the comments, a user also humorously asked why the eatery didn’t rename January 24 as January 23A, further highlighting the unique concept embraced by Jia Kopitiam.
