Malaysia, with its melting pot of cultures, really knows how to mix it up, especially when it comes to festivals. During Chinese New Year, it’s pretty much a given that Malaysians across the board love snagging those juicy mandarin oranges.
Guess what’s making a splash this Ramadan?
Those zesty mandarin oranges we all love during Lunar New Year have undergone a fabulous makeover, swapping their classic red attire for some snazzy green boxes, making their debut in the market for the month of Ramadan.
Photos making rounds on Facebook showcase these Yong Chun mandarins in their verdant boxes at local supermarkets, with “Happy Hari Raya” greetings, positioning them as festive must-haves for the celebration.
This surprising pivot from their classic red to green packaging has sparked widespread online conversation, showcasing the adaptability of this seasonal fruit to cater to different cultural festivities.
Captured at Sabah’s Bataras Hypermarket, the image underlines a strategic move to tap into the Hari Raya market with these specially packaged mandarins.
The brochure revealed a promotional effort for these green-boxed citrus fruits during the fasting month, with five different box sizes available for consumers.
Businesses seem to have seized the opportunity to innovate with packaging, exploring new markets during Hari Raya.
