The Food Purveyor (TFP), the premium grocery operator of Village Grocer, has opened three new stores in Penang, with their latest store being at 1st Avenue on 12th July following the soft launch of Village Grocer City Junction in June and Village Grocer Queens Waterfront in April.
The Food Purveyor CEO Geoff King said that the three new stores were part of a long-awaited celebration.
“We are combining the celebration of our 18th anniversary in the retail industry with the official opening of two stores (Village Grocer Queens Waterfront and Village Grocer 1st Avenue), AND celebrating the first anniversary at Village Grocer City Junction mall – all within a week!
“Loads of exciting rewards, deals and promotions have been lined up during the campaign period from 11th July – 7th August to celebrate this birthday bash,” he said.
King added that Penang was chosen as the location for the stores thanks to its great food and reputation of being a melting pot of different cultures.
With these stores, Village Grocer will now serve customers in the northern, central and eastern parts of Penang Island.
Village Grocer’s produce section consists of fruits & vegetables locally sourced from Cameron Highlands as well as freshly flown produce from Australia, the US, Japan, Korea, and New Zealand.
As for the meat and seafood section, customers can enjoy quality cuts from Australia and New Zealand along with a wide variety of fish and salmon from local boats and Norway.
For those who are health-conscious, Village Grocer offers a wide range superfoods, trendy protein supplements, and gluten-free products. If you’re a vegan, you can look forward to an amazing assortment of vegetarian and plant-based products in ambient, chilled, and frozen ranges.
A huge assortment snacks and ice cream imported directly from New Zealand, Australia, the UK, Belgium, Japan and Korea can also be found at Village Grocer.
Last but not least, customers can look forward to purchasing exclusive, trusted, and great for value housebrand products from Australia and Italy that are brought in exclusively to Village Grocer.
Australia’s Woolworths has over 200 SKUs of food and household products that are made according to Australian standards at great prices, whilst Italy’s Fior Fiore offers 100% made-in-Italy cooking condiments.
In conjunction with the official opening of Village Grocer 1st Avenue, there will be a myriad of contests, giveaways, roadshows, coupon deals and many other activities for its customers to participate in. For new Bites Members, they can get vouchers worth RM50 when they sign up!
Every customer will also enjoy a RM10 discount with an e-voucher and receive a free Village Grocer reusable bag when they spend a minimum amount of RM100 (capped at 1,000 units), along with the chance to win a 2D1N staycation at Lexis Suites Penang.
TFP was recently awarded the ESG Initiative of the Year – Malaysia Award at the Retail Asia Awards 2022 in recognition of its efforts to combat hunger and food insecurity by redirecting surplus food, supporting the underserved and vulnerable communities, and other corporate social responsibility (CSR) initiatives.
TFP also continues to raise awareness of environmental sustainability by championing its “Plastic Free by 2023” campaign. No single-use plastic bags are available at checkout counters as customers are encouraged to bring their own bags.
Village Grocer opens daily from 10 a.m. to 10 p.m. For more information about the promotions associated with the campaign, please visit their official website by clicking here.
Cover image via TFP