Were you there to witness a giant OREO being dunked into a glass of milk on Menara TS Law throughout the week? That is how the world’s No.1 cookie celebrates its birthday!
But the ‘party’ doesn’t stop there. In true OREO fashion, a series of playful collaborations are set to unfold, promising a variety of delightful adventures!
Firstly, our childhood favourites are set to be reunited as OREO is teaming up with the iconic universe of Pokémon to deliver a special edition cookie collection and collectibles that are sure to delight both Pokémon trainers and cookie lovers.
As such, a heartwarming celebration that revives the magic and adventures of our youth is slated to cater to the tastes and capture the imagination of both existing and new fans.
Available in Malaysia from February 2024 in all the leading retailers in the country, stay playful in a world of discovery, adventure, and flavorful fun as you experience the epic special edition cookie collection.
“We are incredibly excited to announce the release of the blockbuster OREO Pokémon cookie collection, bringing together the adventurous world of Pokémon with the playful experience of OREO.
“Our new collection will showcase the discovery spirit as we invite fans to collect all 16 OREO Pokémon cookie embossments. Moreover, we are ready to surprise the fans with a new Pikachu-inspired flavour and many special gifts with OREO Pokémon images.
“Stay Playful and join us in many upcoming immersive activities,” said Vikram Chandratrey, Marketing Head, OREO SEA & Indonesia, Mondelēz International.
16 Versions of Pokémon-Embossed Cookies
Soon with this limited cookie collection, fans can twist, lick, and dunk 16 different designs of OREO Pokémon cookies featuring Pikachu, Bulbasaur, Charmander, Squirtle, Sandshrew, Jigglypuff, Lapras, Dratini, Cyndaquil, Sableye, Piplup, Snivy, Pancham, Rowlet, Grookey, and Mew. These cookies also come in various flavours such as Vanilla, Chocolate, Strawberry, and Chocolate Banana.
Like the Pokémon world, some OREO Pokémon cookies will be harder for collectors to find so be sure to keep your eyes peeled for all 16 designs!
Each pack is randomly filled with OREO Pokémon cookies so not every cookie pack is guaranteed to contain all 16 Pokémon designs. Out of the designs, the Mew cookie is the hardest to find.
Special Edition Pikachu Cookie
This is the first time OREO has released a special edition Pikachu-inspired flavour so get ready for an electrifying treat. Featuring an adorable embossment of Pikachu, the cookie is set to captivate the Pokémon fan community and delight OREO lovers alike.
Don’t miss your chance to catch this delight and add a dash of Pikachu magic to your snacking experience!
16 OREO Pokémon photocards
The wonderful offerings don’t just stop there. OREO and Pokémon fans can collect 16 different OREO Pokémon photocards featuring different Pokémons such as Pikachu, Bulbasaur, Charmander and more.
With every purchase of an OREO Pokémon multipack, fans will also receive a square photocard inside of the pack. These are only available while stock lasts, so hurry and catch them all!
More Impactful Activations
On top of that, here are more surprises you can look forward to:
- Launch Event:
To celebrate the release of the new OREO Pokémon collection, OREO hosted events at Sunway Pyramid, from 22-25 February & Sunway Velocity from 7-10 March. This event was open to the public and showcased all the special features of the collection including 16 cookie embossments, 16 photocard designs and special edition Pikachu cookies.
- Buy to Win
Not only will fans be able to collect 16 cookie embossments and photocards, but also can get a chance to win amazing collectables along the way! All you have to do is to buy OREO Pokémon products to redeem appealing collectables such as an OREO Pokémon plate, glass, or glass with a cookie holder.
- #FindMew
With Mew cookies being the hardest to find in the collection, collecting one gives you a chance to win exciting prizes such as an OREO Pokémon two-dimensional lamp, and an OREO Pokémon metal coin set.
To enter the Contest:
- Purchase any OREO Pokémon product.
- Find the OREO Pokémon Mew cookie.
- Submit your details and the picture on OREO Pokémon Microsite.
- Click on the ‘Share now’ button to share the picture/video on Facebook/ Instagram with the tags @oreo.mysg and #FindMew hashtag.
The criteria for valid submission are as follows:
- Submissions must be within the stated Contest Period: 1 March – 31 May 2024
- Submission must be made through the OREO Pokémon Microsite.
- Clear and unaltered/unedited photo of OREO Pokémon Mew cookie
- Social media posts must be set to public
This captivating campaign catalyses sparking playful connections among families. The new collection & its integrated activities tap into the shared cultural affinity of discovery and adventure for both brands, creating a unique and engaging snacking experience.
The OREO Pokémon collection is now available from February 2024 onwards.
The campaign invites fans to share their excitement and connect with fellow enthusiasts online using the hashtags #PlaywithOREOPokémon.
Whether you’re a fan of the Pokémon world, OREO, or both, this collection is an invitation to discover a playful range of cookie embossment, collect all special collectables, and enjoy the special edition Pikachu cookie during memorable moments with friends and family.
For more details and updates on the OREO Pokémon collection, head to their Instagram and Facebook. The OREO Pokémon collection is available on Lazada and Shopee.
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