While other vendors hike up their prices due to rising costs, one kind-hearted food seller stands out by keeping their prices the lowest, making their offerings accessible to all.
Despite the escalating costs of raw materials, a generous Malaysian couple remains committed to maintains their satay price at an affordable RM0.70 per stick.
One stick of satay is only RM0.70
With an unwavering commitment to ensuring that everyone can enjoy their delicious satay, this couple has won the hearts of their customers.
They’ve managed to do this even when facing challenges from changes in the economy.
According to Harian Metro, Noriza Heryati and her husband, Izzat Amir have been serving up their mouthwatering satay for the past two years, preparing a staggering 800 sticks daily.
Their dedication to quality and affordability has resulted in brisk business, with their satay often selling out within hours of opening their stall.
They stand firm on affordable pricing
However, their decision to maintain the modest price of RM0.70 per stick has not been without its challenges.
Some customers have expressed surprise and even frustration at the seemingly low price, but Noriza Heryati remains steadfast in her belief that everyone deserves to indulge in the pleasure of satay, regardless of their financial circumstances.
“We understand the situation for those who are less fortunate because before we started this business, my husband was just a factory worker,” Noriza Heryati shared, emphasizing her empathy for those facing financial constraints.
Even though the prices of goods like chicken and meat keep rising, they stick to their beliefs and won’t change their ways.
While other vendors in the Rembau area command prices upwards of RM1.30 per stick for chicken satay and RM1.50 to RM1.80 for beef satay, this compassionate couple continues to offer their satay at an affordable rate, ensuring that no one is left behind.
Their ‘Secret Recipe’ is proven delicious
Their commitment to quality is evident in their process, with Noriza Heryati revealing that they ensure freshness and flavor by preparing new batches of satay daily and marinating them overnight.
Drawing on family traditions and skills passed down through generations, they have honed their craft to perfection, delighting customers with every skewer.
Factory worker by day, entrepreneur by night
Although Izzat Amir still works at a factory to support their livelihood, he dedicates himself to ensuring the smooth operation of their satay business.
Despite their success, the couple remains humble and grateful for the blessings that have come their way, recognizing that their family’s sustenance has never been interrupted.
So, the next time you’re in Taman Dato Lela Maharaja, swing by their stand. You’ll not only get a taste of some seriously delicious satay but also a slice of the warmth and generosity that Noriza Heryati and Izzat Amir serve up with every skewer.
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