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Man In China Shares How Mum Hand-Sewed Nike Logo On His School Bag When He Asked For One, Nike Responds

Love of a mother.
As kids, we often don’t appreciate the love and effort our mothers put in until we grow up and realise what a privilege it is to have a loving mother.

A heartwarming story of a son from Shaanxi, China, reflecting on his mother’s selfless love, has taken social media by storm, with his video touching millions and even catching the attention of Nike itself.

A childhood memory that turned priceless

Liu, known online as Bai Xiaosa Ge, shared how, as a 14-year-old, he once dreamed of owning a branded school bag. But in 2016, after his family suffered financial setbacks, his mother couldn’t afford one.

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He shared on social media that to surprise him, she hand-stitched a Nike logo on his regular school bag the night before school reopened.

At first, young Liu was thrilled and excited to bring it to school.

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But the next day, his excitement turned into embarrassment when classmates mocked the “fake” Nike bag as a knock-off.

Nike bag
Image via Douyin/黑大帅哥

Ashamed, he deliberately wore it out after a week and hid it away in a closet, never to use it again until now.

Liu, who’s now 22 years old, expressed regret over his childish reaction towards his mother’s act of love.

At the time, I thought it was embarrassing. Now, I realise it was the most priceless gift in the world.”

Nike Responds With A Special Gift

As the video’s likes soared past 8 million, Nike China’s official account commented:

“The stitching is amazing. A mother’s love gives us the courage to do anything. We’ve prepared a gift for your mom—please DM us. Just Do It!

True to their word, Nike later confirmed they are preparing a special gift set for Liu’s mother.

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Liu shared screenshots of his chat with Nike’s customer service, expressing gratitude as netizens flooded the comments with support, calling the story a reminder of the quiet sacrifices mothers make.

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Home > Abroad > Man In China Shares How Mum Hand-Sewed Nike Logo On His School Bag When He Asked For One, Nike Responds