As kids, we often don’t appreciate the love and effort our mothers put in until we grow up and realise what a privilege it is to have a loving mother.
A heartwarming story of a son from Shaanxi, China, reflecting on his mother’s selfless love, has taken social media by storm, with his video touching millions and even catching the attention of Nike itself.
A childhood memory that turned priceless
Liu, known online as Bai Xiaosa Ge, shared how, as a 14-year-old, he once dreamed of owning a branded school bag. But in 2016, after his family suffered financial setbacks, his mother couldn’t afford one.
He shared on social media that to surprise him, she hand-stitched a Nike logo on his regular school bag the night before school reopened.
At first, young Liu was thrilled and excited to bring it to school.
But the next day, his excitement turned into embarrassment when classmates mocked the “fake” Nike bag as a knock-off.

Ashamed, he deliberately wore it out after a week and hid it away in a closet, never to use it again until now.
Liu, who’s now 22 years old, expressed regret over his childish reaction towards his mother’s act of love.
At the time, I thought it was embarrassing. Now, I realise it was the most priceless gift in the world.”
Nike Responds With A Special Gift
As the video’s likes soared past 8 million, Nike China’s official account commented:
“The stitching is amazing. A mother’s love gives us the courage to do anything. We’ve prepared a gift for your mom—please DM us. Just Do It!”
True to their word, Nike later confirmed they are preparing a special gift set for Liu’s mother.
Liu shared screenshots of his chat with Nike’s customer service, expressing gratitude as netizens flooded the comments with support, calling the story a reminder of the quiet sacrifices mothers make.

