Johnnie Walker is excited to announce Flavour Studio, an immersive 4-day event aimed at cultivating the next generation of whisky drinkers. Taking place from 28 June to 1 July, 4pm to 11pm daily at APW Bangsar, Flavour Studio aims to introduce the bold, rich flavours of Johnnie Walker Black Label as the go-to drink for consumers new to whisky.
An Elevated Space For Whisky Drinkers to Unwind & Express Themselves
Open to the public, Flavour Studio is where individuals can gather with like-minded friends, family, and co-workers to unwind and indulge in a truly immersive experience. The event is designed to guide and inspire consumers new to whisky to express their individuality through their desired flavours.
A Unique Partnership with Coley Where Guests can Enjoy Complimentary Highballs
To conjure up this event, Johnnie Walker has forged an innovative partnership with none other than Coley. Revered for its feature on Asia’s 50 Best Bars’ yearly lists from 2018 to 2020, Coley stands tall as one of the shining stars in Malaysia’s bar scene.
As guests step into the Flavour Studio, they will be brought on a tantalising journey starting with complimentary Coley highballs curated carefully and exclusively for the 4-day event. These highballs are also tailored to their preferred flavour profiles. These are all artfully crafted with Johnnie Walker Black Label, enabling drinkers to experience its smooth and deep character which is derived from whiskies aged for a minimum of 12 years from various regions of Scotland. The result of this is a robust balance of big, bold flavours that appeal to many.
Whether one decides to enjoy it as a highball or go the classic route by having it on the rocks, one can anticipate a harmonious blend of luscious fruits, playful spices, and velvety vanilla, all wrapped in an enchanting veil of smoky allure.
A Host of Interactive Activities with Johnnie Walker Spread Across Four Days
Throughout the event, guests can engage in a series of on-ground interactive activities, from exploring experiential zones that represent different flavour profiles (sweet, sour, smoky, and spicy) to capturing unforgettable moments against the backdrop of themed photo walls. There will also be electrifying performances by DJs and live acts.
“We invite you to join us at Flavour Studio and embark on a journey of discovering your unique flavours with Johnnie Walker. It’s an opportunity to embrace bold choices and discover whisky in ways that are truly memorable.
Lastly, we’d like to emphasise the importance of enjoying responsibly to everyone who will be present,” expressed Madhan Ramasubramanian, Marketing Director of Diageo Malaysia & Singapore.
To be a part of a new collective of whisky enthusiasts and immerse yourself in a world of bold possibilities, sign up for Flavour Studio, coming to you from 28 June to 1 July, via this link.
The event is open to all non-Muslims aged 21 and above. Please drink responsibly.