Kuala Lumpur, 26 July 2023 – Korean skincare brand, INNISFREE, recently revealed its new logo and brand identity.
Focusing on its strong ties to nature, the brand is celebrating its new look by erecting a small forest in the middle of MidValley Megamall – inviting its customers to indulge their sense of adventure and take an excursion.
The New Isle is also playing backdrop to the first INNISFREE product launched since the brand’s rebranding: the Vitamin C Green Tea Enzyme Brightening Serum.
Consumers can make the most of their experience by participating in the Isle’s activities:
- Strike a pose and take a photographic memory in the mirror room
- Interact with the magical fireflies of the Enzyme lights in the forest
- Experience the all-new Vitamin C Green Tea Enzyme Brightening Serum for yourself
- Play an exciting game of spot-the-difference! Can you find all nine?
Redeem an exclusive sample kit!
Visitors who complete all four adventures on The New Isle are eligible to redeem a free sample kit (inclusive of samples of the Vitamin C Green Tea Enzyme Brightening Serum, Green Tea Seed Hyaluronic Serum, and the Retinol Cica Repair Ampoule) while stocks last.
Visitors of The New Isle pop-up will be privy to great deals on some of the brands most-loved products.
INNI-friends will be excited to learn that there are exclusive The New Isle of INNISFREE merchandise up for grabs as gifts with purchase:
- Spend RM250 and above to get the functional yet stylish INNISFREE x Christy Ng Mini Tote Canvas Bag available in green and orange.
- Spend RM350 and above to get an INNISFREE Mini Suitcase
- Spend RM550 and above to get an INNISFREE 22” Cabin Luggage
- Spend RM650 and above to receive a full INNISFREE The New Isle Travel Set (inclusive of INNISFREE x Christy Ng Mini Tote Canvas Bag; INNISFREE Mini Suitcase; INNISFREE 22” Cabin Luggage)
These gifts-with-purchase are available on a first-come-first-served basis and will be available while stocks last.
The New Isle by INNISFREE will be at the Centre Court of MidValley Megamall from now until 30 July 2023. On Saturday, 29th July 2023, INNISFREE will be hosting a meet and greet for fans of content creator, Jestinna Kuan, and, actor, Hun Haqeem.
For more information about The New Isle Pop-Up, visit their website [innisfree.my], Instagram [innisfree_malaysia], TikTok [innisfreemy], and Facebook [innisfreeMYS].