France’s No.1 premium wheat beer, 1664 has returned with its third edition of Bon Appétit-lah to turn ordinary moments into extraordinary ones by sharing good taste
with a twist at Sentul Depot.
According to a press release sent to WeirdKaya, the wheat beer brand noted that they seeks to emulate the French appreciation of good food and drinks, bringing good taste to every shared occasion.
Free beer from 2nd to 17th June
The Bon Appétit-lah campaign this year invites 1664 consumers to experience the extraordinary in simple everyday pleasures at its chic and trendy pop-up 1664 lounge in KL from 2nd to 17th June.
“Transforming Sentul Depot’s iconic rustic look into a newly captivating space, 1664 has redesigned Warehouse 3’s raw interior into a modern bistro decked in shades of 1664’s iconic blue.”
“With this in mind, 1664 welcomes everyone to truly savour an amazing dining affair complemented with an unparalleled drinking experience where beer lovers can immerse themselves and indulge in the event.” she added.
Promising an unforgettable memoir enjoyed with friends, family, loved ones and furry companions over the two-and-a-half weeks of June, 1664’s Bon Appétit-lah will be treating guests to a complimentary welcome drink of either 1664 Blanc or 1664 Rosé upon arrival.
Pets allowed at certain timings
Also on the menu are special creative spaces where beer lovers will be able to repurpose 1664’s iconic blue bottle into an art piece, make their mark on the graffiti wall and to preserve the extraordinary experience, get the perfect digital caricature of themselves at the Portrait with a Twist on selected days.
There will even be a specialty store where guests can score some cool merchandise from stylish streetwear brand NerdUnit, shades designer Kazoku, timepiece maker iROAS and wellness wizard Gote, alongside limited-edition 1664 goodies such as 1664 stem glasses and the exclusive artist edition trolley luggage.
Pet parents will also be excited to know that they will be able to bring their furry friends along to 1664’s first-ever pet-friendly pawty happening on the weekends, from 11:00 am to 2:00 pm.
“Filled with pawsome activities for both pups and cats, animal lovers and their four-legged companions will be in for a purring, tail wagging good time,” the statement read.
How to register
Open to pre-registered guests and walk-ins daily from 5:00pm to 10:00pm on Monday to Friday and from 11:00am to 10:00pm on weekends, 1664’s Bon Appétit-lah will be a one-of-a-kind experience.
You can find out more here.
*All activities are open to non-Muslims aged 21 and above.
