In a remarkable display of solidarity, Malaysia has once again showcased its commitment to global humanitarian efforts, this time by extending aid to Palestine amid escalating violence.
The recent attacks by Israeli forces on Gaza, particularly targeting Rafah, have plunged the region into a severe crisis. The residents of Gaza find themselves cut off from essential supplies, facing dire shortages of food, clean water, and medical supplies.
ZUS Coffee and MAPIM deliver clean water and food supplied to Gaza

Amid this turmoil, ZUS Coffee, a prominent local beverage company, has emerged as a beacon of hope.
The company recently announced a significant humanitarian initiative through a heartfelt tweet on their X account (@ZUSCoffee).
In collaboration with the Malaysian Consultative Council of Islamic Organisations (MAPIM), ZUS Coffee is providing critical aid to the besieged people of Gaza.

This initiative includes the dispatch of several water tankers to ensure the provision of clean water, a crucial necessity in the war-torn region.

Additionally, food supplies are being distributed to alleviate hunger, and the dedicated team from ZUS Coffee is tirelessly preparing meals to support the local community.

The response from the Malaysian public has been overwhelmingly positive. Social media platforms are abuzz with praise for ZUS Coffee’s efforts, reflecting a deep sense of pride and support for the brand’s humanitarian mission.

One user expressed, “Alhamdulilah, thank you Zus Coffee! Now I want to drink Zus every day.”

Another commented, “Congratulations and thank you, Zus Coffee Malaysia. I hope you continue to succeed and grow in the future! #PalestinianLivesMatter.”

A third added, “Alhamdulillah and congratulations. Thank you for the contribution. Before this, I was unsure about whether to boycott or not. Insyallah, we can continue to support this local company.”
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