We Had A Blast At Tiger Soju Flavoured Lager Launch Party Featuring South Korean Rapper Loco & More Local Artist!

Definitely felt the twist!
Have you ever experienced the fusion of beer and soju? Well, Tiger has brought it to life, creating a mind-blowing explosion of flavor in the mouth.

Last Friday (May 10th), Tiger invited everyone to the launch party of Tiger Soju Flavoured Lager. It was filled with a slew of curated immersive experiences and live performances by both local and international acts alike. 4,500 fans had the opportunity to feel, see, and taste the twist.

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As they stepped into the world of Tiger’s newly launched innovation in the Malaysian market, a playful adventure awaited, unlike any they had experienced before.

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Loco, performing his top hits for local fans, at the tiger soju flavoured lager launch party(1)

As doors opened to fans, they were in for an evening of exploration and refreshment from experiences and engagements with a twist, to flavour experimentation. The journey began at a tunnel with inviting neon lighting leading consumers into the immersive world of Tiger Soju Flavoured Lager. While sampling the latest product in the flavour, Gutsy Grape, attendees were able to get into the spirit of playful adventure. 

Exclusive tiger soju flavoured lager cocktail, mixed with omija berry and ginger flower at the launch party

Fans not only got to be the part but look the part with the ‘Twist Makeover’ where they got a complimentary makeover in experimental styles and colours with makeup and even accessories to really feel the twist.

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Guests getting their complimentary twist makeover at the tiger soju flavoured lager launch party

Besides sampling the newly launched product, at the Tiger Soju Flavoured Lager Bar, attendees were able to taste exclusive Tiger Soju Flavoured Lager cocktails, mixed with omija berry and ginger flower, all while enjoying exclusive Asian snacks from the MiX.Store booth. 

Guest at the mix. Store booth, at the tiger soju flavoured lager launch party

In line with the brand’s aim of turning everyday moments into lively ones, fans were able to enjoy a series of live DJ sets by Queen T, Julian and Sherry Alyssa, to hip hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw, K-pop dance medleys, but that’s not all.

Dj sherry alyssa at the tiger soju flavoured lager launch party

South Korean rapper, Loco, widely loved for his sincere lyrics and melodic flow by both domestic and international fans, headlined the launch party, performing his top hits for local fans.

Loco, performing his top hits for local fans, at the tiger soju flavoured lager launch party(2)

Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad said “With the launch of a product that is bold and lively, we want consumers to be part of the fun by providing them with a space to explore and experiment.

The black royals performing at the tiger soju flavoured lager launch party

“It was exciting to see the way people expressed themselves playfully – we hope our fans continue to celebrate their everyday occasions in fun ways with the Tiger brand, and always with a twist.” he continued.

Guests enjoying themselves at the tiger soju flavoured lager launch party (4)

For those eager to try, Tiger Soju Flavoured Lager is now available at Gutsy Grape outlets across Peninsular Malaysia. You can find it in bottles and cans at major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail channels, including Drinkies.


For further details about Tiger Soju Flavoured Lager, you may visit their website and explore more through their social media on Facebook and Instagram.

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Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.


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