Football has always had a special way of bringing Malaysians together.
It does not matter which team you support, where you come from, or whether you are watching with lifelong football fans or friends who only tune in for the biggest matches.
Once the whistle blows, everyone shares the same excitement.
This nationwide passion for football has now led Unifi to a historic achievement.
Unifi has officially earned recognition from the Malaysian Book of Records under two categories: Most Locations for FIFA World Cup Live Viewing Parties and Most Locations for Live Viewing Parties.
The milestone was achieved through simultaneous FIFA World Cup viewing parties held at more than 100 selected mamak locations across Malaysia, bringing football fans together to cheer, celebrate and experience the tournament as one community.
More than just watching a match
For many Malaysians, mamak restaurants are already familiar gathering spots for football nights.
Friends arrive early to secure a good table, families gather over food and drinks, and even strangers begin cheering together once the action starts.
By transforming more than 100 selected mamak outlets into live viewing locations, Unifi turned the tournament into a nationwide celebration that reached communities across the country.
Instead of experiencing the matches alone, fans could share every goal, close call and unforgettable football moment with the people around them.
The initiative also showcased how sports, entertainment and digital connectivity can come together to create meaningful experiences for Malaysians from all walks of life.
Pelita KLCC became a lively fan destination
The excitement extended beyond the nationwide mamak viewing parties.
Leading up to the final, Pelita KLCC served as a key fan engagement venue, creating a lively festival atmosphere for football supporters.
Fans were treated by appearances of local artists for on-site TikTok live session, adding even more energy to the celebrations.
It was not only a place to catch the football action, but also an opportunity for Malaysians to connect, enjoy local entertainment and celebrate their shared love for the game.
Through a combination of live screenings, entertainment activations and artist appearances , Unifi created an immersive experience that went beyond the screen.
Thousands gathered at Dataran Merdeka for the grand finale
The campaign reached its peak with a grand FIFA World Cup Final Live Viewing event at Dataran Merdeka.
Thousands of fans gathered at one of Malaysia’s most iconic landmarks to witness the final match together.
The historic venue was transformed into a vibrant fan zone, filled with excitement as supporters experienced one of football’s biggest moments side by side.
From neighbourhood mamak outlets to Pelita KLCC and Dataran Merdeka, each location played a part in creating a celebration that felt proudly Malaysian.
It was a reminder that while football may be played on the other side of the world, the passion it inspires can be felt strongly right here at home.
A record powered by community spirit
The Malaysian Book of Records recognition highlights Unifi’s ability to carry out a large scale nationwide engagement initiative while connecting Malaysians through sports and entertainment.
More importantly, the achievement was made possible by the fans who showed up, supported their teams and shared the experience with their communities.
Every cheer from a mamak outlet, every performance at Pelita KLCC and every supporter gathered at Dataran Merdeka contributed to the milestone.
Together, Malaysians turned a series of live viewing events into a celebration of unity, community spirit and the nation’s love for football.
Keep the sporting spirit alive with Unifi TV
The football excitement does not have to end when the viewing party is over.
As the Official Broadcaster of the FIFA World Cup 2026, Unifi TV brings major sporting action closer to Malaysian fans.
The Unifi TV Sports Pack offers an immersive HD viewing experience with access to international sporting events, including UEFA Champions League, Bundesliga, La Liga, Wimbledon, UFC, Tour de France, Formula 1, MotoGP™ and more. Enjoy all this exciting sports action from only RM30 per month.
From gathering Malaysians at more than 100 locations nationwide to creating memorable fan experiences at iconic venues, Unifi’s record breaking achievement proves that football is about more than the final score.
It is about the people beside you, the communities cheering together and the moments that become part of Malaysia’s shared story.
Keep the sporting spirit alive with the Unifi TV Sports Pack and enjoy world class sports action, live matches and premium sporting content anytime, anywhere.
Learn more at unifi.com.my/tvpacks
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