It’s the festive season near Chinese New Year, during which numerous businesses capitalize on the opportunity to entice consumers with exclusive gifts and products.
This year, KFC Singapore is going all out at selected outlets to celebrate the Chinese New Year with a special offering that merges culinary delight with festive spirit.
In a bold move, KFC Singapore is introducing a Chicken Bak Kwa meal, paying homage to the traditional Chinese jerky that’s a staple during New Year celebrations.
But the fast-food giant is not stopping there. To spread the joy and luck of the season, KFC is distributing 888 pieces of “HUATWEAR” red boxers at no cost.
The initiative to give away 888 red boxers from a desire to share good fortune with its customers.
The number 888 is emblematic of prosperity and luck in Chinese culture, rendering it an apt choice for the giveaway.
These limited-edition undergarments, available starting February 6, are designed by Singaporean Feng Shui master Jet Lee.
Adorned with auspicious symbols such as the God of Wealth, fortune coins, and longevity peaches, the shorts aim to bring good luck and happiness to their wearers.
Customers eager to secure these vibrant red shorts can do so by purchasing the Chicken Bak Kwa meal at specific KFC outlets, including Vivo City, North Point City, Causeway Point, Kallang, NEX, West Mall, Jurong Point, and Tampines Mall.
To claim the complimentary “HUATWEAR,” patrons need to purchase the Chinese Bak Kwa meals or bundle, get the Q number, and simply need to present it at the counter.
Furthermore, this year marks KFC’s first foray into creating its version of Bak Kwa, with each piece priced at SGD 2.95 (approximately RM 10.42).
Alongside the Bak Kwa, KFC is also launching a Bak Kwa burger, consisting of a crispy chicken fillet, a smoky, heavy-tasting sauce, mayonnaise, lettuce, and sesame burger buns sprinkled with Bak Kwa bits.
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