Anyone walking through Bukit Bintang recently probably did a double take after spotting a Raksasa taking over the key billboard screens in Bukit Bintang.
Turns out, the larger-than-life spectacle was part of Watsons Malaysia’s latest “Ganjaran Raksasa” campaign, where the brand pulled off the first in Malaysia, multi-DOOH takeover with synchronised animation running across the four key billboards in Bukit Bintang for its biggest rewards push yet.
Together with Watsons mascot, Unik, the Raksasa seemingly taking over multiple digital billboards in the area, appearing to leap from one giant screen to another to unveil the Watsons’ Biggest Reward.
Yes, Watsons Actually Went This Big For A Rewards Campaign
At the centre of it all is the larger-than-life Raksasa, brought to life as part of Watsons’ biggest rewards campaign yet.
The activation is happening at Lot 10 Premier Terrace, Bukit Bintang, where visitors can get up close to the spectacle and check out everything from interactive experiences to exclusive rewards.
Safe to say, it’s big, bold, impossible to miss, and exactly what you’d expect when Watsons decides to go all out.
Okay But Did You Know Watsons Has RM10 Million Worth Of Rewards Up For Grabs?
Turns out, those Watsons points you’ve been casually collecting could unlock way more than just small discounts.
Through the Watsons Club Member Reward Programme, members can redeem rewards worth up to RM10 million across categories like lifestyle, travel, dining, and more, making every purchase feel a little more rewarding.
So if you have points sitting around unused, this might be your sign to finally cash them in.
To explore what you can redeem, simply head to Watsons app > My Account > W Rewards.
Click HERE to explore the rewards.
60% Off Your Second Item? Yeah, We’re Definitely Getting Another One
If you needed a reason to stock up on essentials, this might be it.
Watsons is offering 60% off your second item on selected products, making it a great time to restock or try something new.
On top of that, those who sign up for Watsons Club will also receive an RM5 Watsons Brand Voucher.
The promotion runs from 31 March to 22 April 2026 in Peninsular Malaysia, and 7 April to 29 April 2026 in Sabah and Sarawak.
Click HERE to find out more.
K-Beauty Lovers, You’ll Probably Like What Comes Next
If your skincare shelf keeps growing every month, this one’s for you.
For the K-Beauty Festa, Watsons Club Members purchasing participating brands can enjoy:
- FREE gifts with a minimum spend of RM80
- RM10 instant off with a minimum spend of RM120, whether in-store or online
And if that was not enough reason to shop, you might accidentally win a Korea trip
Watsons is also running its Seoul Much Fun campaign in collaboration with Traveloka, giving members a chance to win a trip to Korea!
To participate, simply spend RM120 and above on participating brands, and you’ll stand a chance to win:
- Trip to Korea for 10 winners
- Additional prizes for 100 winners
Yes… your skincare haul could literally turn into a Seoul getaway.
Click HERE to find out more.
So… should you actually go?
Between the giant Raksasa taking over Bukit Bintang, rewards worth RM10 million, and the chance to walk away with more than just your usual shopping haul, this feels a little bigger than your typical retail campaign.
If you’re already planning to be in the area, you might as well drop by and see what’s going on.
