If you have dedication, anything is possible. This truth resonates strongly with this Malaysian woman.
Wan Marhuma Wan Hamad, a traditional kuih trader from Kampung Pekan, Kuala Besut, earns an impressive RM15,000 a month from selling her exquisite ‘jelita roti jala.’
Over the past three years, she has captivated the hearts—and taste buds—of many, becoming a popular choice for weddings, engagements, and birthday celebrations.
Inspiration Behind the Innovation
According to Utusan Malaysia, the inspiration to create her signature kuih came when Wan Marhuma was captivated by the stunning arrangements typically used in wedding ceremonies.
This spark of creativity led her to enrol in an online class to master the art of making roti jala.
“Initially, I only sold roti jala with curry sauce, but after several years in the business, I decided to innovate and introduce jelita roti jala,” she explained.
Transforming Tradition
Wan Marhuma has expertly transformed the traditional roti jala, enhancing its design to make it more visually appealing and suitable as a gift for special occasions.
Her passion for traditional kuih-making has propelled her to seek new ways to attract customers, ensuring her business remains in high demand.
Meeting High Demand
The response has been overwhelmingly positive, particularly during school holidays and festive seasons, when demand skyrockets.
“I often find myself working late into the night to keep up with orders,” she shared.
Through effective advertising on social media platforms like Facebook and the WhatsApp application, Wan Marhuma has reached customers across Terengganu and Kelantan, contributing to her remarkable monthly earnings.
Affordable Delicacies
When it comes to pricing, Wan Marhuma offers her jelita roti jala at affordable rates, starting from as low as RM3 to RM100, depending on the type and quantity requested by her customers.
This flexibility has undoubtedly contributed to her growing popularity in the region.
Wan Marhuma’s journey reflects the spirit of entrepreneurship, creativity, and dedication, which leads to fruitful income.
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