In Kampung Rusila, Safiah Azlan, a 32-year-old food vendor, has turned her RM1 nasi lemak into a local sensation. Initially selling just 400 packets daily, her stall now sees sales of up to 1,700 packets each day, as reported by Harian Metro.
Safiah started her food business 14 years ago and decided to sell nasi lemak at RM1 to combat the rising cost of living.
The idea quickly gained popularity, with sales jumping from 400 to 800 packets within a week and continuing to grow. By October last year, she was consistently selling 1,500 to 1,700 packets daily.
To meet this high demand, Safiah uses 80 to 100 kilograms of rice every day. She has a team of 10 workers to help her prepare and sell the nasi lemak, which includes anchovies, egg, and cucumber.
Despite the low profit margin, Safiah is satisfied with the business, selling out her stock within seven hours or less.
Customers from everywhere corner of Malaysia
Safiah’s affordable nasi lemak attracts not only locals but also customers from across Malaysia, including Kuala Lumpur, Johor, Pahang, Kelantan, Kedah, and Perak.
To ensure the food is always fresh, she cooks in stages from 3pm until night.
To diversify her offerings, Safiah also sells Western dishes and local favorites like curry mee and laksa for just RM5, with generous portions to keep her customers happy.
She hopes her affordable pricing helps more people enjoy delicious nasi lemak without breaking the bank.
With years of experience, Safiah ensures that her food remains tasty and high-quality, despite the low prices.
Her dedication to maintaining the same quality ingredients as higher-priced options has earned her positive feedback and loyal customers.
