Being affordable is usually seen as a good thing, especially when everyone’s watching their spending.
But for one burger seller in Johor, offering RM3.90 crispy chicken burgers became less of a marketing win and more of a lightning rod for criticism from none other than his fellow food vendors.
It all started when a Kulai-based burger stall went viral on social media for serving up crispy chicken burgers at a jaw-droppingly low price of RM3.90.
While many customers saw it as a blessing during tough times, not everyone was clapping.
Some vendors claimed the price was “too cheap” and could disrupt the entire local burger scene.
“Don’t come to Kulai and mess things up”
Frustration quickly bubbled over. One particularly upset vendor decided to take matters into his own hands by messaging the RM3.90 seller directly.
In the message, he didn’t hold back:
Oi bro, don’t ruin the market! You think you’re the only one doing business and slashing prices like this? The market rate for burgers is RM5, be reasonable. Don’t come to Kulai and mess things up.”
To him, the ultra-low pricing wasn’t just generous, it was disruptive. But the seller at the centre of the drama had a different perspective.
“I’m not breaking the market, just have a good supply chain”
Instead of firing back, the budget burger seller calmly explained why he could afford to sell at that price.
Alhamdulillah, brother, it’s God’s provision. I’m not ruining the market. I just have a good supply chain, which lets me get cheaper ingredients,” he said.
He went on to point out the logic behind his decision:
“If you can get your supplies at a lower cost, why wouldn’t you pass on the savings to your customers?”
“Think about the rest of us”
But the explanation did little to calm things down.
The angry vendor doubled down, stressing that the pricing could harm other sellers in the area.
Have you thought about the rest of us in Kulai who are all selling burgers at RM5? Now you come in with RM3.90 nonsense. If 100 people bash you, it’s because you’re messing with other people’s livelihood.”
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