You know how Chinese New Year brings out all the feels, right? Well, get ready to dive into a decade of heartwarming moments courtesy of Watsons!
Yep, the health and beauty giant has been serving up some seriously awesome CNY ads from 2014 to 2024. They’ve got everything from tear-jerking stories to stunning visuals that’ll make you go “wow.”
So, grab some snacks and join us on a journey through the best of Watsons’ Lunar New Year commercials. It’s gonna be a blast!
2014: Watsons’ Beautiful Reunion
In Watsons’ Beautiful Reunion 2014 ad, we follow a woman on a mission: to slay her reunion with her ex-classmates. Armed with a bag full of Watsons’ beauty goodies, she transforms herself from drab to fab, ready to stun her old crew.
As she struts into the restaurant, jaws drop. Her classmates, who previously threw shade about her looks, are now all eyes and compliments. It’s the ultimate glow-up moment!
This ad is like a reminder to sprinkle a little extra confidence and glam during Chinese New Year gatherings. Because let’s face it, there’s nothing sweeter than leaving everyone in awe of your fabulousness!
2015: Watsons CNY 2015: 齐齐过靓年 #lookgoodtogether
Picture this: a guy teasing a girl in the store about her shopping habits, nudging her to think about her mom’s CNY gift.
Then, we’re whisked away to a heart-to-heart between a mom and her daughter. There’s this sweet exchange where the daughter comforts her mom, who’s feeling a bit down about her appearance.
Cut back to the store, and the girl’s all fired up to pamper her mom. They pick out a bold red, symbolising love and rejuvenation.
The ad wraps up with a powerful reminder: the love of a daughter teaches us to cherish moments with our loved ones and look good together.
2016: Watsons CNY 2016 – Happy Beautiful Year! Watsons 同你扮靓靓
In Watsons’ CNY 2016 ad, titled “Happy Beautiful Year!” or Watsons 同你扮靓靓, get ready for a hilarious music video extravaganza! This funky vid showcases all the favourite pastimes we love, like singing, dancing, and just having a blast with lively music.
Featuring the original song ‘Happy Beautiful Year’, the video is jam-packed with more than 20 top Malaysian celebrities making cameo appearances. From Amber Chia to Point Blanc, it’s a star-studded affair!
But here’s the real kicker: five overacting aunties steal the show with their antics, falsetto singing, and slapstick humor. Watsons throws in some cheeky moments too, with men in drag and suggestive fruit making appearances.
The plot? Well, these aunties get a makeover revelation after seeing how the young’uns strut their stuff. Inspired to up their game, they embark on a quest to beautify themselves with Watsons’ products, just in time for Lunar New Year.
2017: Watsons CNY 2017 – Happy Beautiful Year! 今年我最靓！
Watsons’ CNY 2017 ad, titled “Happy Beautiful Year! 今年我最靓！”, is like a sequel to their smash-hit music video from the previous year. And boy, does it deliver!
This time around, Watsons presents another quality music video that’s bound to get you grooving. From bustling markets to diverse communities, it’s all there, sprinkled with plenty of fun, laughter, and over-the-top humour.
But wait, there’s more! The star-studded cast includes familiar faces like Amber Chia, Alvin Sinclair, and the Leng Sisters, just to name a few. And guess what? Happy Polla from Thailand even makes a cameo appearance, adding an extra dose of star power to the mix!
2018: Watsons CNY 2018 – Happy Beautiful Year! 扮靓靓，过靓年！
Watsons pulled out all the stops for CNY 2018 with their “Happy Beautiful Year! 扮靓靓，过靓年！” ad campaign. But this time, they got Malaysians in on the action!
They invited everyone to bust out their best dance moves to the catchy #HappyBeautifulYear song. And get this – the video with the most views could win a whopping RM8,888 ang pow! Now, that’s what I call a celebration!
The music video itself features the cast of ‘The Think Big’ movie, showing off their creative dance moves to the infectious beat. It’s all about spreading joy and good vibes as we usher in the New Year in style. So, let’s dance our way into prosperity with Watsons!
2019: Watsons CNY 2019 – Happy Beautiful Year! 过靓年，大过天！
With an ‘East Meets West’ theme and a luxurious 1940s Malaysian Chinese style, this ad is a feel-good extravaganza packed with drama, music, and epic comedy that’ll have you laughing out loud.
The hilarious video follows the musical tale of four siblings at the reunion dinner table, each vying for the spotlight over a trivial matter. From stolen outfits to makeup mishaps, the drama unfolds with plenty of laughs along the way.
But amidst all the chaos, there’s a heartwarming message of unity and family celebration. It’s a reminder to put aside differences and come together in love and harmony.
And with a star-studded cast including Malaysian favourites like Jinnyboy, Amber Chia, Pink Tan, and many more, you’re in for a treat! Ever imagined Amber Chia and Jinnyboy as a married couple? Or seeing your favourite influencers break out into song and dance? Well, this ad brings those fantasies to life with amazing acting and jaw-dropping costumes that’ll wow you.
2020: Watsons CNY 2020 – Happy Beautiful Year! 过靓年, 我最潮!
This ad explores the typical family dynamics during the festive season, but with a twist of Chinese opera drama.
Amidst the hustle and bustle of Chinese New Year, tensions rise between different generations of the same family. Get ready for dramatic performances, colourful costumes, and humorous exchanges that will have you both chuckling and nodding along.
But fret not, because the youngest family member, played by Sawyer Leong, steps up to bridge the gap between old traditions and modern ideals. As the story unfolds, expect plenty of heartfelt moments mixed in with hilarious antics.
Featuring a star-studded cast including Han Xiiao Aii, Bernard Hiew, Pink Tan, Elyn Leong, Chan Fong, Chui Ling, Freddie Huang, and Catz, this ad captures the essence of family bonds and the spirit of togetherness that defines Chinese New Year!
2021: Watsons CNY 2021 – Happy Beautiful Year! 过靓年，最留恋！
This film celebrates the essence of togetherness and family bonds, reminding us of the love and nostalgia that define the festive season.
Featuring a stellar cast of Malaysian celebrities, including Danny Ahboy, Jenn Chia, Lizz Chloe, Hanxiiaoaii, Okokokmou, Summer Grace Sisters, Cian Teng, Amber Chia, Smashpop, and Watsons ambassadors Ayda Jebat and Jinnyboy, this film is sure to evoke a sense of unity and fond memories.
The storyline revolves around two former singing sensations from the 90s, Lian Jie and Liu Jie, who drifted apart due to a petty argument. However, when their children stumble upon an old CD, they hatch a plan to reunite their mothers and reignite their passion for singing.
2022: Watsons CNY 2022 – Happy Beautiful Year! 大阵仗，过靓年！
You know Chinese New Year’s here when the ads start rolling, and Watsons is going all out with their 2022 gem, “Happy Beautiful Year! 大阵仗，过靓年！”
This time, they’re throwing some serious martial arts moves into the mix, with the cast busting out Iron Palm, Tiger Roar, Tai Chi, and Wing Chun. It’s like a blend of Crouching Tiger, Hidden Dragon and your favourite family sitcom.
The story kicks off with our main character, played by Han Xiiao Aii, dropping by her aunty’s place just three days before CNY and asking to crash for a bit. But what follows is pure kung fu chaos, with Jinny Boy and Amber Chia showing off their tai chi skills and Meeki Ng hilariously failing at Wing Chun.
Amidst all the martial arts madness, the aunty starts stressing about not being ready for the big day. But fear not—this family is about to embark on a hilarious journey of CNY preparations, showing us all the ups and downs of getting ready for the festivities.
2023: Watsons CNY 2023 – Happy Beautiful Year! 十全十美，过靓年！
The ad kicks off with DJ Tu spinning tunes in a grand Peranakan mansion, setting the stage for the whole family to strut their stuff in their CNY best. From elderly parents showing off their taichi skills to siblings bickering like there’s no tomorrow, it’s a hilarious take on family dynamics during the festive season.
And of course, there’s no shortage of CGI magic, with gravity-defying kung fu moves thrown in for good measure. Because why not?
But amidst all the laughter, DJ Tu reminds us that true beauty comes from within. It’s a heartwarming message that’s perfectly complemented by a catchy song and dance number celebrating self-care and inner beauty.
With appearances from Malaysian favourites like Amber Chia, Phei Yong, Perry Kuan, and Han Xiao Aii, this star-studded ad is guaranteed to put a smile on your face and get you in the CNY spirit!
2024: Watsons CNY 2024 – Enter The Dragons 同心同喜，过靓年！
This year Watsons’s brand film, clocking in at almost seven minutes, brings together a star-studded cast of local celebrities and influencers.
In the first part, we’re introduced to the Dragon family, each member trying to outdo the other in acts of generosity. From comparing relationship successes to bringing giant hampers, it’s all about showing love in extravagant ways. And of course, Watsons products like skincare and vitamins make an appearance, perfect for gifting during the festive season.
As the family drama unfolds, we witness the hilarious competition to earn the title of the most filial to their matriarch. And keep your eyes peeled for the family cat, Unik, who mysteriously appears from the future in a Baju Kurung, teasing a potential Hari Raya campaign.
The film wraps up with a lively musical number and the exchange of well-wishes for the new year, leaving everyone feeling festive and ready to welcome the year of the Dragon with open arms!
We’ve seen Watsons rock it with their Chinese New Year ads from 2014 all the way to 2024. They’ve brought us everything from heartwarming family reunions to hilarious mishaps and jaw-dropping martial arts showdowns.
If we had to pick a favourite, we’d go with the 2022 ad, “Happy Beautiful Year! 大阵仗，过靓年！”. It had us laughing out loud with its quirky family dynamics and epic kung fu moves. But hey, every year’s ad has its own charm, right? Can’t wait to see what they come up with next!
