Chinese New Year isn’t just about the decorations, food, and ang paos – it’s about reconnecting with the people who’ve been with us through thick and thin.
It’s a time to reflect, celebrate, and appreciate the bonds that make life meaningful. This year, Tiger Beer is inviting everyone to roar into the Year of the Snake with its ‘Together We Roar’ campaign, a celebration of community, courage, and connection.
With festive activities, cool giveaways, and exciting promotions, Tiger Beer is making this Chinese New Year one to remember.
Tiger Town: The Place to Be
If you’re looking for a spot to celebrate, Tiger Town is where it’s happening. From January 9th to 12th, 2025, head over to Piazza, Pavilion Bukit Jalil for an unforgettable time. Tiger has teamed up with Tǎng Píng Live Cafe Bar to bring you a lineup of performances, as well as games, and activities to keep the festive vibes going.
You can also catch live music by 3P and Jeryl Lee, grab some delicious food, and enjoy fun giveaways. Want to make it extra special? Book a table for eight at RM 388 and get:
- 20 bottles of Tiger Beer (325ml each)
- A Yee Sang set
- 16 skewers
- Six bottles of water
Pre-register to snag a free bottle of Tiger Crystal or check out tigercny.tigerbeer.com for more info. It’s the perfect way to celebrate with your crew.
Promotions to Keep the Festive Spirit Going
Not making it to Tiger Town? Don’t worry – the celebrations are happening everywhere. Tiger Beer has lined up promotions across Malaysia so you can join in no matter where you are.
- At coffee shops and food courts: Check under the bottle caps of Tiger, Tiger Crystal, or other Heineken Malaysia beers for prizes like the 10g 999.9 Tiger Gold Coin or the Tiger Automatic Card Dealer.
- At bars and pubs: Spend RM 90 or more and you could win a Tiger Mahjong Set or RM 88 TnG E-Wallet credit.
- At supermarkets and hypermarkets: Grab exclusive items like the Bear Multicooker Hotpot and the La Gourmet Cast Iron Pot.
- At 99Speedmart: Get your hands on collectible Thermoflasks.
- At convenience stores and mini markets: Scan your receipt after buying selected beers and enter contests for prizes like a Samsung Galaxy Z Fold6 or RM 88 TnG E-Wallet credit.
Celebrating at Home? Tiger’s Got You Covered
If you’re planning to stay in, Tiger has thought of that too. Through Drinkies, you can order beer bundles that come with cool gifts like the Bear Hotpot and La Gourmet Cast Iron Pot. Perfect for those cozy celebrations with family and friends.
Celebrate the Year of the Snake Together
This Chinese New Year, Tiger Beer is all about bringing people closer. It’s a time to celebrate those who’ve been there for you – your family, your friends, your day ones. Tiger’s activations and promotions are a great way to make this season even more special.
And don’t forget – drink responsibly! All promotions are for non-Muslims aged 21 and above, while stocks last.
For updates and details, check out tigercny.tigerbeer.com or follow Tiger Beer on Instagram and Facebook.
Let’s make this Year of the Snake one to remember – together, we roar!
