Rich, smooth and unmistakably Caribbean, the Bumbu trio is now complete with the Malaysian debut of Bumbu Cream, a bold new indulgent expression that leads the brand’s latest chapter in the market.
Recognised as the world’s No. 1 super-premium rum brand according to the IWSR Global Database 2025, in volume and value for 2024, within the Super Premium Rum category for Bumbu Original (Rum with Natural Flavours) and Bumbu XO Rum, Bumbu introduces Bumbu Cream as the spotlight innovation within its globally celebrated portfolio, joining the Bumbu Original and Bumbu XO expressions, thus completing the brand’s signature range here in Malaysia.
Making its entrance through an exclusive partnership with Bar None and W Kuala Lumpur, the launch marks a new moment for modern rum culture that is led by flavour, craft and experience.
Bumbu is taking over Bar None and W Kuala Lumpur’s Wet Deck for a three-month showcase of indulgent rum experiences, with Bumbu Cream taking centre stage across a dedicated cocktail programme designed to highlight its smooth, decadent character.
Crafted from a blend of Bumbu rum, select spices and real dairy cream, Bumbu Cream delivers a rich yet velvety texture with notes of chai, coconut and cinnamon, offering an indulgent expression that is smooth without being heavy.
At these partner bars, guests are invited to explore Bumbu Cream-led creations alongside tasting flights featuring Bumbu Original and Bumbu XO, offering a guided introduction to the brand’s full expression through its newest innovation.
The experience flows from light, refreshing serves to richer, more layered pours, bringing Bumbu Cream to life across different moments of the day and evening.
Positioned as a gateway to contemporary rum culture, Bumbu brings together its Original, XO and Cream expressions as a distinctive range designed for different moods, preferences and occasions.
Inspired by centuries-old Caribbean rum traditions, Bumbu Original spiced rum delivers smooth notes of vanilla, caramel and toasted oak, while Bumbu XO rum introduces a richer and more layered expression crafted in Panama and selectively finished in bourbon and sherry casks for added depth and warmth.
Completing the line-up, Bumbu Cream offers a softer, more indulgent interpretation of the spirit, blending Bumbu rum, selecting spices and real dairy cream into a velvety pour with notes of chai, coconut and cinnamon.
Smooth yet decadent, the range reflects Bumbu’s flavour-forward approach to modern rum experiences, naturally suited to Malaysia’s evolving appreciation for versatile spirits enjoyed across social gatherings, long weekends and everyday moments.
Running until mid-August, guests can experience Bumbu Cream exclusively at Bar None and W Kuala Lumpur through a specialty cocktail programme alongside tasting flights featuring Bumbu Original, XO and Cream.
The three-month showcase offers an opportunity to explore the Bumbu range through a series of flavour-forward serves designed to introduce the brand’s distinctive take on modern rum culture.
Bumbu Rum Company is part of the Sovereign Brands portfolio, which is distributed by Pernod Ricard Malaysia as part of its premium spirits portfolio. For more information on Bumbu, visit the Bumbu Rum Official Website.
*Source: IWSR Global Database 2025, based on 2024 volume and value sales within the Super Premium Rum category for Bumbu Original (Rum with Natural Flavours) and Bumbu XO Rum.
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