So here’s something you probably didn’t expect: Vico, yes, the chocolate malt drink, now has its own plushie blind box series.
And honestly? It’s kinda cute. Even more surprising, it’s slowly gaining traction among local collectors and casual fans alike.
Wait, what do you mean “blind box”?
If you haven’t been pulled into the world of blind boxes yet, here’s the gist. They’re mystery toys, you don’t know what you’re getting until you open it. Kind of like a surprise gift for yourself.
Now, Vico has introduced a character called Vic, and there are four versions to collect: Original, Artist, Graduate, and one elusive Mystery version. The fun part is that you’ll only find out which one you got after you open the box.
And here’s the charming bit
Each plushie comes with its own little story that hits close to home. The Graduate Vic perfectly sums up the fresh grad hustle.
Artist Vic reminds us of that one friend chasing freelance dreams. It’s subtle, but those personal touches make a difference, and that local context gives it more heart than your average mass-produced toy.
So how do you actually get one?
Here’s the easy part. Just spend RM25 on any Vico products, and you’ll get a chance to receive a Vic blind box.
No complicated steps, no scanning barcodes, just a straight-up, feel-good bonus for buying your usual drink. For something that’s both collectible and cute, that’s a pretty sweet deal.
So why is everyone talking about it?
Because it’s unexpected in the best way. A local drink brand entering the collectible space isn’t something you see every day.
Instead of launching a limited-edition flavour or slapping a celebrity on a billboard, Vico chose to tell a story. And it worked.
It’s a refreshing reminder that local brands can be just as creative and culturally relevant as international giants.
And honestly, it’s kinda nice
In a market usually dominated by foreign characters and franchises, Vic brings something uniquely Malaysian to the table.
And if you’re into collectibles, love a good blind box thrill, or just want to support local creativity, it’s definitely worth checking out. Even if you don’t end up collecting all four, getting a plushie from your favourite drink brand is already a fun little win.
TL;DR:
- Vico now has a blind box plushie series called Vic
- 4 designs total (including 1 mystery)
- You get one with every RM25 Vico purchase
- Not viral yet, but gaining quiet hype
- Super relatable local themes and surprisingly thoughtful
- A bold move for a local brand, and one that’s paying off
