Watsons’ iconic Beauty of Japan Fair is officially back and this time, you don’t need a passport to get Japan’s most iconic beauty buys.
Just head to Watsons and you’ll find everything from cult skincare to cute cosmetics and even wellness picks straight from Japan.
This year’s edition is not only packed with your favourite Japanese beauty brands but also filled with deals, giveaways, and an exciting offline fair. Whether you’re looking to upgrade your skincare shelf or experience J-beauty culture up close, this is the best time to do it.
From now until 25 June 2025, you can shop online or in-store to enjoy exclusive promotions and freebies. And from 25 to 29 June, the campaign will go offline at Sunway Velocity, where you’ll get to experience Japanese beauty culture through interactive booths, activities, and more.
Here’s What Spending RM120 at Watsons Gets You Right Now
If you’re a Watsons Club member, you’re in for some pretty good perks. When you spend on selected Japanese brands, here’s what you can claim:
For In-Store and Online (Nationwide, Not Limited to Sunway Velocity):
- Spend RM120 and receive RM10 instant discount and get a free Kawaii Cosmetics Bag with the same RM120 spend (Promotion ends 25 June 2025. Exclusively to Watsons Club Members. T&C apply.)
Why Everyone’s Obsessed With Japanese Skincare (And What to Try First)
Japan is known for its simple, effective, and gentle beauty approach and these products are some of the country’s most loved exports. If you’re not sure where to start, here are 11 picks that represent the best of Japanese skincare, haircare, and wellness.
For Clear, Hydrated Skin
Hada Labo Hydrating Cleansing Oil
A favourite in Japan for double cleansing. It’s packed with hydrating ingredients like Super Hyaluronic Acid, which aligns with the Japanese skincare philosophy of moisture layering for long-term skin health.
Anessa Perfect UV Sunscreen Milk
One of Japan’s top-selling sunscreens year after year. Known for its “Aqua Booster” technology, it actually becomes more effective when it comes into contact with sweat or water, perfect for active lifestyles.
Allie Chrono Beauty UV Gel
A popular choice for daily commuters and office-goers in Japan. It’s a lightweight, gel-texture sunscreen that offers high UV protection while staying comfortable even under makeup.
For Soft, Healthy Hair
Fino Premium Touch Hair Mask
This deep repair mask by Shiseido is a household name in Japan. It’s packed with royal jelly, pearl protein, and lipid-rich ingredients made to revive dry or damaged hair from Japan’s humid summers and frequent heat-styling.
& Honey Melty Moist Repair Shampoo
A J-beauty cult product designed around the concept of “moisture balance.” It blends three types of honey and botanical extracts to hydrate hair while maintaining softness and shine, inspired by Japan’s natural beauty ingredients.
For Inner Health and Skin Radiance
Fine Japan Premium Hyaluron & Collagen
In Japan, beauty supplements are a big deal. This one combines marine collagen, hyaluronic acid, and CoQ10; all key ingredients in Japan’s “beauty from within” culture for youthful, glowing skin.
Yamamoto Barley Grass Powder
A traditional Japanese superfood, known locally as “Aojiru.” It’s a go-to health drink for cleansing the body, improving digestion, and maintaining energy, part of Japan’s wellness habits for decades.
For a Makeup Finish That Lasts
Canmake Marshmallow Finish Powder
Loved by Japanese teens and beauty influencers alike, this cute compact delivers a soft matte finish that’s perfect for humid weather. It reflects the kawaii (cute) packaging culture, while also being super practical.
Kiss Me Heroine Make Liquid Eyeliner
Iconic in Japan’s drugstore beauty scene, this eyeliner is known for its all-day staying power. Inspired by manga heroines, its precise tip helps recreate the wide-eyed look often seen in anime characters.
And now, Where to Shop?
You can enjoy all these offers and products at any Watsons store nationwide. But if you prefer to browse online or want to check out the full campaign lineup, head to the promo page here.
Want the Full J-Beauty Experience? Here’s Why You Should Head to Watsons’ Beauty of Japan Fair at Sunway Velocity
And here’s where it gets even better, head over to Sunway Velocity between 25–29 June 2025, and you’ll get exclusive event-only perks that take your J-beauty shopping experience to the next level.
Here’s what you can get only at the event:
- RM10 instant off with a minimum spend of RM120
- Free Kawaii Unik Tote Bag with a minimum spend of RM200
- Free Kawaii Cosmetics Bag with a minimum spend of RM120
- RM10 Watsons Cash Voucher with any RM120 purchase
These offers stack together, so the more you shop, the more you walk away with!
Here’s what you’ll find at the fair:
- Interactive booths featuring your favourite Japanese brands
- Try-before-you-buy product testing areas
- Fun, IG-worthy Japanese activities
- On-ground exclusive freebies and gifts-with-purchase (GWPs) and also,
Ready to Show Off Your Cosplay? Here’s Your Chance to Win Big!
Whether you’re an anime superfan or just love dressing up, the Cosplay Competition at Watsons’ Beauty of Japan Fair is your chance to shine.
It’s free to join and open to everyone, with exciting cash prizes up for grabs.
You’ll be judged on creativity, accuracy, and flair, so make sure you bring your A-game!
Plus, don’t miss the Meet and Greet sessions with popular cosplayers, where you can snap photos, chat with your favourite characters, and experience the cosplay culture up close.
How to Win a Trip to Japan
Yes, you read that right. Watsons Club members can win return flights to Japan and more.
Here’s how to join, step by step:
Step 1: Become a Watsons Club Member.
If you’re not already a member, sign up through the Watsons website or app.
Step 2: Spend RM50 or more
Make your purchase either in-store or online. The more you spend, the higher your chances.
Step 3: Submit your entry
Head to watsons.com.my/member-monthlyspecial and follow the instructions to submit your details.
Step 4: Wait for the results
Winners will be announced through Watsons’ official channels.
Prizes include:
- 10 return flight tickets to Japan (via ANA Airlines)
- 10 Universal Studios Japan passes
- 10 Japan Experience Passes
- 20 Kansai travel passes
- 100 Watsons e-cash vouchers worth RM50 each
If you’ve been meaning to restock or try something new from the J-beauty aisle, now is the perfect time. You’ll get real value, gifts you’ll actually use, and a shot at flying to Japan.
So go ahead, treat yourself. Explore what J-beauty has to offer and make the most of it while it lasts and don’t forget to snatch your beloved J-beauty skin care here.
To stay updated on the latest promotions, events, and exclusive offers, be sure to follow Watsons on their social media handles:
- Facebook: Watsons
- Instagram: @watsonsmy
