You know that feeling when you start watching a Chinese New Year ad and immediately try to guess the brand?
Instead of giving you the answer upfront, this one particular film throws you into a full-on guessing game and only reveals the truth right at the end.
It Starts Off Normal. Too Normal.
The film opens on what looks like a regular CNY ad shoot. Crew on set, festive vibes, familiar scenes.
You’re probably thinking, “Okay, this one’s easy.” Then a brand pops up. And another. And then another.
Wait. Is this a Vinda ad? No, now it feels like Jasmine Rice. Hold on, why does this suddenly look like an Etika commercial?
The Brands Keep Switching And You Keep Second-Guessing
Just as you start feeling confident, the film switches again. Oriental Kopi shows up. Then Subway. Then KyoChon. By now, you’re no longer guessing. You’re questioning your life choices.
Because how can one CNY ad look like so many different ads at the same time?
That’s exactly the point.
The Plot Twist Finally Lands
The answer only comes right at the end.
After letting you spiral through multiple brand moments, Grab finally reveals that the entire thing was their ad all along, tied together with a simple line: “Huatever you want, Grab got.”
Suddenly, it makes sense. Different cravings, different needs, different moments all covered in one place.
Why This Ad Actually Works
Instead of asking for your attention, this film earns it by messing with your expectations.
In a festive season where CNY ads often blend into one long emotional montage, Grab does something different. It plays with you a little, lets you guess, and only then shows its hand.
So if you’re scrolling past yet another CNY ad this season, this one might just make you stop. From Vinda and Jasmine Rice to 7UP, KyoChon, Subway, Oriental Kopi, GX Bank and Jaya Grocers, it’s probably the most brands we’ve seen crammed into a single CNY film all pointing back to one idea: Huatever you want, Grab got.
Watch Grab’s full Chinese New Year film on YouTube here.
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