A restaurant in Osaka, Japan sparked outrage online after it posted a handwritten sign in Simplified Chinese that explicitly banned Chinese tourists from entering its premises.
The notice, placed on the glass door of Sumibi Yakitori Hayashin, stated: “Many Chinese people are rude. We do not allow China customers to enter our shop. Thank you for your understanding.”

Sign draws mixed reactions online
After the image went viral on Chinese and Japanese social media platforms, netizens were sharply divided.

Some criticised the restaurant for blanket discrimination against Chinese nationals, arguing that it was unfair to target an entire group based on isolated incidents.
Others defended the shop’s right to refuse service, claiming that businesses can choose their clientele, especially when dealing with problematic behaviour.
Parent company issues public apology
On May 12, the restaurant’s parent company SASAYA Group issued a bilingual apology on its official website.
The statement clarified that the sign was put up by the store operator without corporate approval and had since been immediately removed.

We sincerely apologise to all customers who were offended by the notice,” the statement read.
Our company has always welcomed all guests equally, regardless of nationality, and this policy will not change moving forward.”
Shop removed from company site
As of May 14, Sumibi Yakitori Hayashin can no longer be found listed on SASAYA Group’s website.
Reports indicate that the shop is relatively new and operated by a young owner, who has not made a public comment since the incident emerged.
Broader concerns over tourist discrimination
The controversy comes at a time when Japan continues to experience a surge in foreign tourism, particularly from mainland China.
However, the increase has also led to rising tensions over cultural clashes and behavioural norms in shared public and commercial spaces.
