Popular Malaysian frozen food brand Ramly, often referred to as the “national burger,” has temporarily shelved its planned price increase after being summoned by the Ministry of Domestic Trade and Cost of Living (KPDN).
The issue came to light after a Facebook post revealed an internal notice from Ramly Food Marketing Sdn. Bhd., informing business partners that all Ramly frozen products and related branded items would see a revision in suggested prices starting July 10.
Price hike due to rising operating costs
The company cited rising raw material costs and operational expenses as key reasons for the decision, which was reportedly made as early as April — unrelated to the recent Sales and Services Tax (SST) adjustments.
In the circular shared online by Fadhli Shaari, Ramly explained that the price adjustments were a result of uncontrollable cost pressures, including increased prices for raw materials and higher operational costs.
After the announcement triggered widespread discussion on social media, KPDN Minister Datuk Armizan Mohd Ali said that the ministry had called in two food companies, including Ramly, for clarification under Section 21 of the Price Control and Anti-Profiteering Act 2011.
Ramly decided to postpone the price adjustment
According to China Press, Armizan confirmed that Ramly had decided to postpone the price adjustment as of July 1, with a new date to be announced later.
Ramly clarified that the price revision has nothing to do with the expanded scope of the SST, but rather with overall adjustments in operational costs,” he said during a press event.
Meanwhile, the ministry also addressed social media claims about an ice supplier allegedly raising prices from RM3.70 to RM6.00 per bag.
However, the company involved denied the allegation, stating that no official price hike notice was issued and that a police report has been lodged regarding the misinformation.
Armizan reiterated that both companies explained their pricing decisions were purely driven by operational cost changes, and not directly influenced by government tax policies.
