Two icons. One shared vision. Chivas Regal and Scuderia Ferrari HP are rewriting the rules of celebration.
Luxury Scotch whisky brand Chivas Regal has ignited a bold new chapter in sports culture with its global partnership with Scuderia Ferrari HP, the most successful team in motorsport history.
This collaboration celebrates ambition, teamwork, and excellence, values that both brands hold at their core.
It also marks a significant moment for Chivas Regal, as it continues to bridge the worlds of premium whisky and high-octane sports culture with a fresh, contemporary perspective.
A Shared Commitment to Excellence
For decades, Chivas Regal has been synonymous with celebrating success, while Scuderia Ferrari HP has defined it on the racetrack.
By coming together, both brands aim to showcase the dedication, innovation, and precision that fuel greatness.
This partnership also extends beyond the thrill of racing itself. Through exclusive behind-the-scenes access and untold stories, Chivas Regal and Scuderia Ferrari HP will spotlight the teamwork and collective passion that drive every moment of victory, both on and off the track.
As Chivas Regal puts it, true success is never achieved alone. It is built on collaboration, just like every seamless pit stop or perfect whisky blend crafted with skill and care.
Raising a Toast to the Unsung Heroes
At the recent Monza Grand Prix, Chivas Regal unveiled its latest global campaign film, A Tribute to the Scuderia Ferrari HP Pit Crew.
The short film shines a spotlight on the unsung heroes of racing – the pit crew whose precision and dedication often go unnoticed.
Penned by acclaimed spoken-word artist George “The Poet” Mpanga and narrated by Ferrari drivers Lewis Hamilton and Charles Leclerc, the film brings the split-second choreography of a pit stop to life.
It captures the essence of Chivas Regal’s philosophy, I Rise, We Rise, celebrating the power of rising together as one.
Charles Leclerc: From the Track to the Piano
Adding to the excitement, Charles Leclerc was recently named Chivas Regal’s newest Global Brand Ambassador.
Beyond his racing triumphs, Leclerc is also a self-taught pianist and composer who shares his music with fans worldwide.
His passion for music mirrors Chivas Regal’s own artistry in whisky making. Both require precision, creativity, and the courage to redefine success on one’s own terms, making Leclerc a perfect embodiment of the modern Chivas spirit.
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The Regal Takeover at TREC Kuala Lumpur
To bring this partnership to life locally, Chivas Regal is hosting The Regal Takeover at TREC Kuala Lumpur on 4 October.
The evening kicks off with The Regal Watch Party featuring the Singapore Race Weekend at Mix Sober, offering a stylish and high-energy space to catch the race with signature Chivas cocktails and interactive games.
Spots are limited, so fans are encouraged to secure their seats early. Simply click the LINK and comment along with tagging your friends for a chance to be selected, only 25 exclusive slots are available for this celebration.
As the night continues, TREC will come alive with afterparties across four specially themed venues – each offering its own unique soundtrack and experience:
- The GRID at Mix Sober KL: The ultimate kick-off point where immersive activities meet expertly crafted Chivas Regal cocktails, creating the perfect vibe for the night.
- The GRANDSTAND at Spark Club: The heart of the crowd with DJ Joleen keeping spirits high and the dancefloor alive.
- The PODIUM at L1 Club: Bringing the thrill of victory to life with beats by DJs Phileon, No One, and Hazel
- The PADDOCK at Storm Club: Where bold mixes, electrifying beats from DJ Sandra and DJ Yazzi, and bold moves keep the night alive.
A Celebration of Racing and Revelry
Chivas Regal and Scuderia Ferrari HP are turning the spirit of motorsport into world-class celebrations at the heart of Kuala Lumpur’s nightlife.
With passion, precision, and shared ambition at the forefront, this partnership is set to redefine what it means to rise as one.
For more updates on The Regal Takeover, follow Chivas Malaysia on Facebook.
To learn more about the Chivas Regal x Scuderia Ferrari HP partnership, visit www.chivas.com or follow @chivasregal on Instagram.
Want to bring the experience home? Grab your own Limited Edition Chivas Regal 18 Years Old Gift Set 2025 now on PRM Official Shopee page.
