Nur Rafidah Man, better known as Jungle Girl on TikTok, has taken the digital world by storm with her homemade herbal oil, “Minyak 1001 Khasiat Jungle Girl.”
At 26 years old, this Orang Asli Jahut woman has turned her passion into a thriving business, earning over RM1 million in just one week by selling more than 29,000 units of her herbal oil. Wondering how she did it? Let’s break it down.
1. Start with what you know
Nur Rafidah’s journey began with her deep knowledge of traditional herbal remedies. Growing up in the Orang Asli Jahut tribe, she learned about the healing properties of various plants.
When she decided to turn this knowledge into a business, she didn’t have to look far for inspiration—she simply bottled what she already knew worked.
2. Take advantage of opportunities
When a multimedia and digital business workshop was offered at Sekolah Menengah Kebangsaan (SMK) Kuala Krau, Nur Rafidah jumped at the chance.
She learned how to use digital tools and platforms to share her herbal remedies with a wider audience. This workshop was the springboard that launched her business into the digital world.
3. Keep It simple
Jungle Girl’s setup is nothing fancy—just a camera, her product, and a simple room. But this simplicity works in her favour.
Her followers connect with her authenticity, and the straightforward nature of her setup makes her relatable. You don’t need a high-tech studio to succeed; sometimes, less is more.
4. Connect with your audience
Nur Rafidah’s warm, down-to-earth personality shines through in every TikTok video she posts. She engages with her followers as if they were friends, answering questions, sharing stories, and offering advice.
This genuine connection is one of the key reasons she’s gained a loyal following of 62,000 people.
5. Leverage social media
TikTok has been the main platform for Jungle Girl’s success. She regularly posts videos and goes live to promote her herbal oil.
By consistently showing up and sharing her product, she’s kept her audience engaged and interested. Social media is a powerful tool, and she’s used it to its full potential.
6. Harness the power of affiliates
One of the secrets to Jungle Girl’s rapid growth is the network of affiliates who help promote her product.
Other TikTok users have joined in, promoting her herbal oil in their live streams and videos. This community-driven approach has expanded her reach and boosted her sales.
7. Let your product speak for itself
“Minyak 1001 Khasiat Jungle Girl” isn’t just popular because of clever marketing—it’s effective.
Customers have raved about how the oil helps with headaches, fatigue, and other ailments. Positive reviews and word-of-mouth recommendations have played a big role in her success.
8. Scale up smartly
As her sales grew, so did her business. Jungle Girl has been able to handle increased demand by scaling up production, but she’s done it in a way that maintains the quality of her product.
Growing a business isn’t just about selling more; it’s about doing it in a way that’s sustainable.
