Social media has become a powerful marketing tool, with influencers playing a major role in promoting brands to thousands, if not millions of followers.
Recently, a renowned Malaysian influencer and entrepreneur, Cik Epal, revealed that she charges RM100,000 for a four-hour live session on TikTok.

According to The Vocket, she shared this through her Instagram Story (@cikepal06), listing her rates for those interested in working with her.
In her IG Story, she wrote:
“Since so many people are DM-ing me asking for rates, I’ll just put the prices here.”

Cik Epal’s rates for promotions:
- Feed post: RM30,000 per post
- IG Story: RM20,000 per post
- TikTok Live: RM50,000 for 2 hours, RM100,000 for 4 hours
Furthermore, she also encouraged those interested to reach out via DM for collaborations.
But that’s not all

In another Instagram Story, she mentioned that brands looking for a long-term deal would need to pay RM250,000 for Cik Epal to become their brand ambassador.
Cik Epal, who currently has over 643,000 followers on Instagram, stated that those who have worked with her before know how committed she is when promoting a brand.
She also mentioned that if she doesn’t respond quickly, interested businesses can contact her personal assistant for anything business-related.
With such premium rates, it’s clear that influencer marketing is no joke.
What do you think about this? Share your thoughts with us in the comment section.
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