A couple in Kota Bharu, Kelantan, has turned roadside king crab sales into a viral sensation, earning over RM12,000 in just 15 minutes.
The stall is run by Mohamad Ikhmal Nur Hakim Mohamad Yusof and his wife, Nurul Al Fatonah Awang, with the idea starting when Nurul craved for king crab, a delicacy usually found only in upscale restaurants.
“To fulfil my wife’s wish, I bought some. Then she suggested that we sell them at a reasonable price so more people could enjoy seafood which normally costs hundreds of ringgit,” he told Berita Harian.
They then began selling king crab priced at RM85 each, with all 150 portions sold out on the first day of business in 15 minutes.
From home deliveries to roadside stall
The couple first started taking orders from home and delivering to customers, but later switched to a roadside stall in Lembah Sireh due to time constraints.
They later promoted their business on TikTok and Facebook and their stall quickly gained attention online.
Videos shared by customers further boosted their popularity, with many now queuing daily for the seafood.
“Our stall opens at 4pm and it has become a popular spot for seafood lovers who want to try premium seafood at an affordable price,” said Ikhmal.
Despite the overwhelming demand, Ikhmal admitted that supply remains limited.
“I cannot sell too much in one day because I only want to get fresh stock, but the high cost and different sizes of crabs make it a challenge,” he explained.
What makes customers want more?
Nurul highlighted that their success lies in both affordability and taste as the crabs are pre-cooked and served hot with two sauces — namely chilli and buttermilk.
People prefer ready-to-eat meals. That’s why our crabs with sauce are always in high demand,” she said.
One of their repeat customers, Azlina Alawi, said she travelled from Ipoh just to buy the crabs after watching one of the viral TikTok videos.
“I came yesterday but couldn’t get any because they were sold out, so I came again today. The price is much cheaper than what I usually pay, and it gives more people a chance to eat king crab,” she said.
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