Indomie has just taken a major step by teaming up with NewJeans, the K-pop sensation that’s capturing hearts globally, as their new Global Brand Ambassador.
With their energetic, upbeat style and strong Gen Z appeal, NewJeans brings a refreshing new vibe to Indomie’s world-famous brand.
When The Favourites Cross Paths
With over 50 years in the market, Indomie has established itself in more than 100 countries and has consistently achieved recognition, including the title of “The Most Chosen Instant Noodle Brand in the World,” based on Kantar’s 2024 Brand Footprint report.
However, Indomie’s not just your average instant noodle—it’s one of the top three food brands in the world for the eighth year running!
Now, with NewJeans on board, they’re turning up the heat to make instant noodles cooler than ever with a global campaign called Oh My Good! It’s Indomie.
Capturing The Younger Generation
Axton Salim, Director of PT Indofood CBP Sukses Makmur Tbk (ICBP), the manufacturer of Indomie, stated, “We are delighted to have NewJeans as the Global Brand Ambassador for Indomie.
“We are excited to be the first Southeast Asian brand to collaborate with them. NewJeans’ music and personality, which resonate not only with K-pop fans but also the broader audience, align perfectly with Indomie’s fun, energetic, and uplifting character.
“This is a major step for Indomie to expand our global market and stay relevant with the dynamic young generation.”
Elly Betty, Deputy Head of International Division ICBP added that this global launch is carried out with great enthusiasm.
“This campaign is marked by the launch of a new Indomie TV commercial worldwide and this excitement will also be extended to various activities in many countries where everyone can experience the excitement of ‘Oh My Good! It’s Indomies’ campaign.”
Stay Tuned!
The NewJeans members—Minji, Hanni, Danielle, Haerin, and Hyein—shared a cheerful video message, giving fans a glimpse into the fun and excitement that this partnership will bring.
Starting November 3, 2024, the campaign will take over Kuala Lumpur’s Pavilion and Fahrenheit88 with LED billboards, and that’s just the beginning!
Dive into the action both online and in person for a campaign full of surprises—Indomie and NewJeans are here to keep things fresh!
To stay in the loop, follow #OhMyGoodItsIndomie across YouTube, Instagram, and Facebook.
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