iMedia Asia Sdn Bhd (“iMedia”), one of Malaysia’s leading integrated digital media groups and a wholly owned subsidiary of Catcha Digital Berhad (KLSE:CATCHA), has signed a landmark agreement with Perbadanan Stadium Malaysia (PSM) to build and install a state-of-the-art digital LED advertising network within the surrounding compound of the iconic TM Stadium Nasional and outside Unifi Arena.
As part of the partnership, iMedia will construct 10 high-impact digital LED screens strategically positioned around the stadium, complemented by 12 e-buntings outside Unifi Arena.
“This partnership with PSM is a game-changer for iMedia. We are committed to creating digital-first solutions that enhance live experiences while delivering immense value for advertisers.”
With millions of visitors every month, these screens will redefine how fans and brands connect at Malaysia’s most iconic sports and entertainment venue,” said Patrick Grove, Chairman of Catcha Digital Berhad.
Enhancing fan experiences & advertising opportunities
The new LED installations will elevate the fan and visitor experience at TM Stadium Nasional and Unifi Arena, merging technology with live experiences to create impactful brand touchpoints.
For advertisers, the partnership provides access to a premium, captive audience at one of Asia’s most dynamic sports and entertainment destinations.
“TM Stadium Nasional and Unifi Arena have always been at the heart of Malaysia’s sporting and entertainment culture.”
By working with iMedia, we are taking another step forward in transforming the precinct into a digitally powered, world-class destination.
These new LED screens will modernise the environment and enrich the overall experience for visitors, athletes, and fans alike,” said Iliyas Jamil, Chief Executive Officer of Perbadanan Stadium Malaysia (PSM).
TM Stadium Nasional & Unifi Arena: Where sports & entertainment converge
With a combined seating capacity of over 100,000, TM Stadium Nasional and Unifi Arena have hosted many historic moments in sports and entertainment.
TM Stadium Nasional has staged major international sporting events such as the FIFA World Cup qualifiers and the AFC Asian Cup, as well as concerts by global music icons like Coldplay and Bruno Mars.
Meanwhile, Unifi Arena has welcomed world-class performers including Jacky Cheung, Andy Lau, and K-pop group IVE, and also serves as the home of the prestigious BWF Malaysia Open Super 1000.
Strategically located within a well-connected suburban precinct, the venue offers direct LRT access and excellent highway connectivity, attracting over 2 million vehicles monthly.
With upcoming headline events such as the IVE World Tour and Sammi Cheng Live in April 2026, the precinct is set to enjoy sustained high footfall and strong media visibility.
