The streets of Bukit Bintang are rarely quiet. On the morning of 2nd December, it was no different – the usual rush of cars, chatter of shoppers, and flashes of cameras filled the air.
But something unexpected stopped people in their tracks.
As a group of GrabCars cruised by, something odd caught everyone’s attention. Sitting on top of each car was a McDonald’s takeaway bags, perched as if ready to be delivered to the skies.
Phones came out, confused whispers filled the air, and the question on everyone’s mind was, “What’s going on?”
It was hard to miss, and for a moment, the chaos of Bukit Bintang paused as pedestrians stood in curiosity. The convoy wasn’t just a random sight – it marked something Malaysians had been waiting for all year.
Guess What’s Back? The Prosperity Burger!
If you’ve been dreaming about that iconic black pepper sauce, juicy patty, and soft bun, you’re in luck – the Prosperity Burger is finally back!
For over three decades, this burger has been a part of Malaysia’s year-end traditions. It’s not just a menu item; it’s a part of our lives. From late-night drive-thru runs to sharing a meal with family, the Prosperity Burger brings a little joy (and a lot of flavour) to the table.
Did you know it first launched in Malaysia back in 1994? What started as a local favourite has now gained fans across Asia. No wonder Malaysians eagerly wait for it every year!
It’s Not Just a Burger – It’s a Reminder of What Matters
This year, McDonald’s Malaysia is going beyond just serving a delicious burger. They’re reminding everyone that prosperity isn’t about what you own – it’s about who you share it with; “true prosperity lies in who we have, not what we have.”
To bring this message to life, McDonald’s Malaysia released a heartwarming short film, ProsperityKu. It’s all about the moments we share over food – the laughs, the love, and the connections that stay with us. It’s a little reminder that sometimes, the simplest things can mean the most.
Feel like taking a walk down memory lane? You can watch the film here: https://youtu.be/cVb7fmo8RNw.
Ready to Taste Some Prosperity?
Of course, no celebration is complete without the star of the show. Starting 2nd December 2024, the Prosperity Burger is available at McDonald’s outlets nationwide.
So, whether you’re a longtime fan or trying it for the first time, this is your chance to enjoy the burger that Malaysians have loved for decades. And if you’re lucky, you might even catch one of those McDonald’s-topped Grab Cars spreading a little prosperity of their own.
