While we count down to Chinese New Year, the festive ads have begun rolling in, each one weaving a unique tale of love, resilience, and family bonds.
From heartwarming reunion dinners to quirky takes on family traditions, these ads never fail to bring out the spirit of togetherness and leave a lasting impression.
This year’s lineup promises no less; blending humour, heartfelt moments, and a sprinkle of nostalgia that captures the essence of the season perfectly.
Here’s our handpicked selection of the top Chinese New Year ads for 2025 that you absolutely need to watch:
#HappyBeautifulYear 闪靓过靓年! – Watsons CNY 2025
Watsons has done it again with their catchy Chinese New Year music video, featuring Phei Yong, Jestinna Kuan, Perry Kuan, Mskuan, Danny Lee Yu Xin, and Amber Chia. This lively production is filled with vibrant dance moves and an addictive tune, “Sim Leng Leng,” that will have you humming along before you know it. Watsons delivers the perfect blend of fun and festive energy that embodies the New Year spirit.
Beyond Winter, Spring Awaits – HLB CNY 2025
Hong Leong Bank delivers an uplifting ad that celebrates the incredible journeys of two inspiring individuals: Kah Chun, the visionary behind a world-champion lion dance troupe, and Leona Chin, a trailblazing race car driver breaking barriers in her field. Their stories of perseverance and triumph beautifully capture the spirit of hope, resilience, and the promise of brighter days ahead.
庭外有情 (The Family Trial) – MR.DIY CNY 2025
MR.DIY gives us not one, but TWO incredible ads this Chinese New Year! The first one, “The Family Trial,” is a gripping story about a father and son embroiled in a courtroom battle over a family dispute. As the tension rises, the hidden bond of fatherly love slowly unravels. Featuring Hui Siu Hung and Owen Cheung, this heartfelt story is a beautiful reminder of the power of love and forgiveness.
🐍🐍🐍蛇蛇蛇 Ular-lar – MR.DIY CNY 2025
The second ad from MR.DIY is a fun, dance-worthy anthem to get everyone in the festive spirit. “Ular-lar” is a catchy song that pokes fun at those endless questions from relatives during Chinese New Year. If you’re ever stuck answering “when are you getting married?” or “why don’t you have a baby yet?”, just dance it off with Ular-lar. MR.DIY has truly nailed this one with its playful energy.
安居乐业 (Harmony Together, Prosper Together) – Setia CNY 2025
Setia brings a fresh and vibrant twist to the classic Chinese New Year anthem “安居乐业” (Ān Jū Lè Yè), fusing modern beats with a touch of nostalgia that gets everyone in the mood to celebrate. With its fun, easy-to-follow dance challenge, this ad invites everyone, young and old, to join in the festive spirit. From toddlers to grandparents, no one is left behind as Setia sets the stage for a joyous and inclusive celebration.
蛇年蛇年新年好 (Year of the Snake Song) – GKB x Estelle & Xiao Jiu CNY 2025
Start your Year of the Snake with an absolute bang. GKB has teamed up with Estelle and Xiao Jiu to bring you a lively and upbeat anthem that captures the essence of the season. This fun-filled music video is bursting with energy, making it the perfect soundtrack for your Chinese New Year celebrations. With its catchy beats and vibrant visuals, it’s a song you’ll find yourself replaying again and again. Get ready to feel the festive vibes every time you hit play.
Celebrate the Season of Togetherness – Harvey Norman CNY 2025
Harvey Norman’s Chinese New Year ad takes us on a delightful journey into the heart of family dynamics during the festive season. With a humorous twist, it shines a light on the age-old rivalry between mothers-in-law and daughters-in-law, adding a playful spark to the usual family gatherings.
What makes this ad so relatable is how it captures the lighthearted friction that often arises during these reunions, proving that a little bit of banter is just part of the fun. After all, Chinese New Year wouldn’t be the same without those little moments of mischief that bring families closer together.
It’s also a refreshing reminder that, despite the occasional differences, it’s love and laughter that makes this time of year truly special.
PETRONAS Chinese New Year 2025: 留 | Tetap Di Sini | Stay
A mother’s love is never more evident than during moments of separation. In PETRONAS’ heartfelt CNY 2025 film, Stay (留 | Tetap Di Sini), Xiao Bao and his mother face an emotional goodbye after the festive celebrations, only one will return. This poignant film will not only leave you reflecting on the lengths our loved ones go for us but will also have you reaching for a tissue box.
The Family Anchor – TNB CNY 2025
This year, TNB brings us The Family Anchor—a heartfelt story of love and tradition. The ad follows Mei, the eldest daughter, who honours her late parents’ wishes by keeping the family’s Chinese New Year reunion dinner alive. Through every challenge, she remains the anchor that keeps her family together, showing the true meaning of Chinese New Year. A beautiful reminder of family, togetherness, and promises that stand the test of time.
These ads reflect the spirit of Chinese New Year in their unique ways, celebrating love, resilience, humour, and togetherness.
Which one was your favourite? Let us know in the comment section.
