This year, it’s all about the hustle, and Chivas is bringing it hard with I RISE, WE RISE 2024.
If you’re about grind culture and living your best life while lifting others, then this is the event you don’t want to miss.
Mark your calendar for 2 November 2024 because Petaling Jaya’s JioSpace is going to be buzzing with subcultures that define modern-day hustle and creativity. You already know it’s going to be a vibe!
The Hustle is Real
In a world where hustle culture is giving energy, Chivas is here to celebrate not just individual success but the collective grind.
Chivas’ philosophy centres on rising by lifting others, a belief that perfectly aligns with the spirit of today’s fashion, music, and mixology scenes.
The I RISE, WE RISE movement is for the go-getters—the slay kings and queens—who understand that success isn’t a solo journey.
It’s about community, sharing ambition, and supporting one another to the top.
This year, we’re diving deeper into underground movements that push boundaries and embrace raw, unfiltered creativity.
It’s not just a party, it’s a movement celebrating the subcultures that define the HUSTLE generation.
Music, Fashion, and Mixology – The Core of the Movement
Let’s talk about the three pillars driving this year’s event: music, street fashion, and mixology.
Think slay with every beat drop, every fashion statement, and every drink in hand.
Chivas is bringing the heat by creating a platform where visionaries from these industries can flex their talents in a creative, dynamic, and inclusive way. Music heads, prepare yourselves because the line-up is fire!
We’re talking international acts like Liu, WUKONG, and DJ Sally, plus our local DJ faves Mr Yang, Jovynn, and Teera Oliviae.
And trust me, it’s about to go off when the ELECOLDXHOT crew, Elva Suyan, DJ Joleen, and the RFXBO Orchestra hit the stage with the Sounds of Chivas performance.
Expect an insane fusion of live orchestral music with banging DJ beats that will have you saying, “This is giving life!”
Street Fashion Slays
But hold up—it’s not just about the music. The fashion and mixology vibes are about to hit differently with a sick collaboration between Shawn Tan of streetwear brand AGAINST LAB, Jason Julian of Soma Cocktail Bar, and Maria Escobia of Penrose Kuala Lumpur (Asia’s 50 Best Bars, no cap).
Together, they’re about to serve up some serious heat, creating curated, immersive spaces that bring the ‘I RISE, WE RISE’ theme to life.
This collaboration is gonna be lit, serving up a whole new level of creativity and culture for a totally cool experience. Get ready to vibe!
You’ll want to be in your best fit to match the vibe because this night is all about celebrating who you are and how you hustle.
Limited Spots, Unlimited Vibes
ICYMI, Phase I of registration is already closed (yeah, it was that popular), but Phase II will be dropping on 18 October.
You’re going to want to be quick to snag a spot because this event is nothing but pure fun!
Trust me, this is going to be the night everyone talks about.
Elevate Your Hustle with Chivas XV
What’s a party without some luxe vibes, right? Chivas XV, the official drink of the night, is here to elevate your entire experience.
This bold, flavour-packed whisky is all about sophistication, ambition, and innovation. Basically, it’s giving opulence.
With smooth notes of butterscotch and caramel toffees, Chivas XV is the perfect drink for anyone looking to slay the night away.
So, are you ready to rise and slay? Don’t sleep on this one.
Get your crew together and head over to JioSpace on 2 November for a night that’s going to be filled with creativity, ambition, and fiery energy.
Plus, don’t miss out on complimentary drinks available from 6pm to 7pm on the event day to kick off the celebrations!
Want to be part of this epic event? Secure your spot now by registering HERE!
For all the latest updates and more about the brand, head over to Chivas.com or follow Chivas Malaysia on Facebook.
Want to experience the bold flavours of Chivas XV yourself? Check out the Official Pernod Ricard Store on Shopee.
Disclaimer: This event is only for non-Muslims aged 21 and above.
