Most of us use delivery services without thinking twice about the people behind the scenes.
But this Merdeka, Lalamove is putting the spotlight on the ones who keep Malaysia moving; its driver partners, and everyday users through a campaign that’s full of colour, culture, and heart.
It’s called “Kita Move Bersama”, and it comes with a special collab with local illustrator Yellobanana, plus some limited-edition merch that’s not just stylish, but meaningful too.
A Local Collab That’s So… Malaysia
To kick things off, Lalamove teamed up with Yellobanana to create a visual that sums up what the campaign stands for.
The main highlight? A colourful piece by Yellobanana that shows Malaysia in motion. Her illustration captures the energy of Lalamove drivers zipping through city streets, delivering packages and transporting passengers.
Around them, you’ll see iconic landmarks like KLCC and Penang Bridge, as well as cultural symbols like the wau, hornbill, and Rafflesia. It’s a playful, proudly Malaysian scene that reflects the campaign’s message: we all play a part in keeping this country moving.
Limited-Edition Merch That Tells a Story
And what’s a campaign without something tangible to take home?
To bring the artwork into real life, Lalamove is releasing a range of limited-edition merchandise, including:
- Clean-cut black and white graphic tees
- Illustrated tote bags
These items aren’t available for purchase. You’ll need to either win them or redeem them through Lalamove’s in-app activities.
Starting 5 August 2025, here’s how:
- Join the Kita Move Bersama delivery contest by placing delivery or ride orders via the Lalamove app.
- Redeem the merch using LalaPoints through the Lalamove Rewards loyalty program.
- Look out for monthly giveaways and e-vouchers happening throughout August.
What’s Next?
To wrap it all up, Lalamove will also be launching a short video in conjunction with Hari Merdeka, continuing the campaign’s message of unity and everyday impact.So whether you’re a loyal Lalamove user or just love a good local collab, this one’s worth checking out. For more info, visit here.
