Chivas Regal’s iconic cultural movement, I Rise We Rise, evolves into its boldest chapter yet with new rooms and experiences that unite every kind of hustler under one roof.
Happening on 8 November 2025 at The Red Warehouse KL (formerly known as Industry CSL), the event introduces an entirely new experience called The RISE Room, a multi-sensory playground where music, fashion, and ambition collide.
A movement that celebrates every hustle
For Chivas Regal, success has never been a solo journey.
Built on the belief that everyone rises higher when they rise together, I Rise We Rise celebrates ambition, creativity, and the collective energy that drives Malaysia’s diverse communities.
This year’s theme, ‘Different Hustles, One Movement’, takes that spirit even further — uniting people from different subcultures who live and breathe authenticity, passion, and purpose.
Step inside the RISE room
The RISE Room features three distinct zones, each offering its own sound and experience.
- The Warehouse
The main stage will be headlined by Tita Lau, supported by an electrifying lineup that includes San, Vanns Ngo, DJ Joleen, Smooth Brain Girly, XU, and Mr Yang.
Beyond the music, guests can explore immersive brand showcases, a dedicated fashion segment, and a cocktail bar helmed by Penrose, Malaysia’s best bar and ranked #10 on Asia’s 50 Best Bars list.
- The Block
For fans of street-level culture, The Block pulses with Hip Hop and Baile Funk. International acts Siang Yoo and Y3llo will share the stage with DJ Julian, MRG, DJ 2aces, and Bronny from Drip KL.
Adding to the energy, Penang’s Backdoor Bodega will take over the bar, bringing its award-winning flair fresh off its recognition at both Asia’s and World’s 50 Best Bars Awards 2025.
- The Techno Bus
A high-voltage takeover featuring LHYST alongside local powerhouses Curzon and Annjo, who will keep the rhythm alive all night long.
When streetwear meets the spirit of success
This year’s edition also marks a collaboration between Chivas Regal and TNTCO, the Malaysian streetwear powerhouse known for designs that are bold, playful, and proudly local.
Together, they will unveil exclusive apparel inspired by Chivas Regal’s global partnerships with Scuderia Ferrari HP and Arsenal, translating the I Rise We Rise philosophy – built on teamwork, passion, and the pursuit of excellence – into wearable statements of hustle and individuality.
The partnership reflects Chivas Regal’s ongoing commitment to spotlighting local creators who challenge conventions and redefine what success looks like.
The RISE Room will also pay homage to Chivas Regal’s partnership with Scuderia Ferrari HP, blending the thrill of motorsport with Chivas Regal’ spirit of excellence and collective progress in a space that captures the essence of ambition – fast, focused, and fearless.
A Night To Live, Not Just To Post
With music, mixology, and fashion converging in one space, I Rise We Rise 2025 is shaping up to be its most dynamic edition yet.
It’s a night that celebrates the hustle, the people behind it, and the spirit that connects them all. There will also be after parties located at Lane 23, Over and Above, and Finch!
To register yourself and secure your spot for this one-of-a-kind experience or learn more about it, visit Chivas Regal’s official website or Chivas Regal Malaysia’s Facebook page.
Embodying the spirit of Chivas Regal
At its heart, I Rise We Rise embodies Chivas Regal’s belief that success tastes better when shared.
From the smooth classic Chivas Regal 12, to the bold and modern Chivas Regal XV (aged 15 years), and the refined Chivas Regal 18, each bottle tells a story of ambition and artistry.
Taking centre stage this year is Chivas Regal XV, crafted from the finest 15-year-old whiskies and finished in French oak casks. With its rich notes of butterscotch and caramel, it’s a whisky made to elevate every occasion.
You can experience the taste of Chivas Regal XV yourself via the Official Pernod Ricard Store on Shopee.
Read more:
