Catcha Digital Berhad (“Catcha Digital”) has entered into a conditional share sale agreement to acquire a 51% equity interest in DS Services Sdn Bhd (“Digital Symphony”) for RM22.95 million in cash, subject to adjustments outlined in the agreement.
The payment will be made in three tranches over 24 months following the completion of the sale and purchase of shares (“Completion”).
Voon Tze Khay, CEO of iMedia Asia (subsidiary of Catcha Digital Berhad)
The consideration is tied to Digital Symphony and its subsidiaries achieving a net profit after tax (PAT) of RM4.5 million for the first 12 months after Completion and another RM4.5 million for the following 12 months.
This acquisition is expected to positively impact Catcha Digital’s future earnings.
About Digital Symphony
Founded in 2017 by Kuhan Kumar, Digital Symphony is a data-driven digital marketing consultancy operating in Malaysia and Singapore.
Specializing in performance marketing, it leverages automation, data analytics, and custom software solutions to optimize digital advertising campaigns.
The company serves key industries such as property development, automotive, and education, providing precision-targeted digital marketing solutions powered by proprietary software and machine learning.
This acquisition presents significant cross-selling opportunities between Catcha Digital’s existing advertising clients and Digital Symphony’s clientele.
Offers advertisers a more intelligent, result-focused approach to digital marketing
Catcha Digital can now offer Digital Symphony’s data-driven performance marketing solutions to its advertisers, while Digital Symphony will benefit from Catcha Digital’s extensive digital media ecosystem and reach.
This synergy is expected to accelerate growth for both companies, offering advertisers a more intelligent, results-focused approach to digital marketing.
“Kuhan and his team have built a company that doesn’t just run ads—it delivers highly optimized, data-driven campaigns with measurable impact.
“With this acquisition, we are doubling down on data, automation, and machine learning to create even better solutions for advertisers.
The combination of Digital Symphony’s results-driven performance marketing and Catcha Digital’s extensive audience reach is a game-changer for brands looking to scale their digital presence,” said Patrick Grove, Chairman of Catcha Digital.
“Since our inception, we’ve focused on delivering real results for our clients. The digital landscape evolves rapidly, and success depends on harnessing technology and data for smarter marketing decisions.
Partnering with Catcha Digital allows us to elevate our marketing solutions, reach more advertisers, and deliver even greater value.
We’re excited about the future and look forward to pushing the boundaries of performance marketing together,” said Kuhan Kumar, Founder and CEO of Digital Symphony.
This acquisition aligns with Catcha Digital’s vision of becoming ASEAN’s leading digital group, capitalizing on the region’s rapidly growing digital economy, which is valued at approximately RM1 trillion, according to the Google, Temasek, and Bain & Company 2024 SEA e-Conomy report.
The company continues to seek strategic investments and acquisitions that complement its existing business segments while expanding its footprint beyond digital media.
