Catcha Digital Berhad (“Catcha Digital”) today announced that iMedia Asia Sdn Bhd (“iMedia”), a wholly-owned subsidiary of Catcha Digital, has entered into a conditional share sale agreement to acquire a 100% equity interest in Maxoom Sdn Bhd (“Maxoom”).
Maxoom owns and operates TechNave, Malaysia’s leading online media company focusing on consumer technology, services, and devices.
Strategic acquisition to enter the consumer technology sector
The total cash consideration for the acquisition is RM6,125,000, consisting of a Completion Sum of RM1,800,000 due on the Completion Date and a Post-Completion Sum of RM4,325,000 due 12 months after the Completion Date, to be funded via internally generated funds.
The acquisition includes a Net Asset Guarantee of RM885,000 at the Completion Accounts Date.
This strategic acquisition marks Catcha Digital’s entry into the consumer technology vertical, solidifying its market-leading position in the digital media landscape.
This transaction is expected to be immediately value-accretive and contribute positively to Catcha Digital’s earnings, unlocking significant annual cost synergies through operational consolidation.
About TechNave
TechNave is a leading multilingual digital media company in Malaysia dedicated to showcasing the latest consumer technology news and reviewing the latest consumer gadgets, digital products and services, including mobile phones, technology accessories, and electric vehicles (EVs).
It operates platforms in English, Chinese, and Malay, achieving over 2 million monthly reaches on Facebook and Instagram, and over 1.5 million monthly views across YouTube and TikTok, supported by exceptional SEO performance.
The company has built strong, long-term relationships with major global tech brands including Samsung, Oppo, Huawei, Honor, and Xiaomi, and its audience reach will complement Catcha Digital’s existing network.
Unlocks substantial revenue synergies
The acquisition unlocks substantial revenue synergies and significant cross-selling opportunities.
iMedia will leverage TechNave’s established relationships with global tech brands to drive group-wide sales, while TechNave can be bundled with iMedia’s existing lifestyle portfolio to offer clients a comprehensive, multi-platform ecosystem.
“We are thrilled to welcome TechNave to the Catcha Digital family. This acquisition is a key strategic move into the high-growth consumer tech vertical, securing a market leader that reaches millions as a premier multilingual source.”
Combining TechNave’s strong credibility and deep relationships with global tech brands with our iMedia lifestyle network creates a powerful new offering for advertisers.
We are excited to work with the team to accelerate their growth,” said Patrick Grove, Chairman of Catcha Digital.
“Since founding TechNave, my co-founders and I have been dedicated to building Malaysia’s most trusted multilingual tech media platform.”
We are incredibly proud of the brand and the community that our team has established over the years. Joining Catcha Digital marks the perfect next chapter for the company.
“Their extensive network, digital expertise, and proven track record will provide the resources TechNave needs to scale to even greater heights, and we are confident they are the right partner to lead it into the future,” said Steven Boon, Co-Founder of TechNave.
7 Strategic acquisitions in the last twelve months
The proposed acquisition aligns with Catcha Digital’s vision to build the leading digital group in ASEAN, targeting the region’s fast-growing digital economy, valued at approximately RM1 trillion according to Google, Temasek, and Bain & Company’s 2024 SEA e-Conomy report.
The Group continues to seek strategic investments and proposed acquisitions that complement its existing segments while expanding its presence in the digital economy.
Excluding the proposed acquisition of Maxoom, Catcha Digital has announced 7 strategic acquisitions in the last twelve months, each positioned to strengthen its foothold in the digital economy and contribute positively to future earnings.
The aggregate expected profit to be achieved by each target company as disclosed below is approximately RM26.7 million, based on their respective 12-month post-completion periods or FYE 31 December 2025 where applicable.
