Cheers to a bold new chapter — Blue Nun is back with something fresh and exciting for 2025.
Blue Nun, one of the world’s most iconic German wine brands with nearly a century of winemaking tradition, has officially kicked off its exciting new launch for 2025.
Staying true to its legacy while embracing modern tastes, Blue Nun has introduced a distinctive new product designed to captivate both loyal customers and a new generation of wine enthusiasts.
Official Relaunch in Malaysia

The brand’s relaunch took place on 4th July 2025 at Kampai KLCC in Kuala Lumpur, in collaboration with importer Luen Heng F&B Sdn Bhd.
Held at an exclusive venue, the event welcomed approximately 150 guests, including members of the media.
The evening marked the stylish return of Blue Nun products to the Malaysian market, with the full range officially hitting stores in September 2025.
Chill Red Innovation
In response to global demand for lighter reds with a distinctive profile, the newly introduced Chill Red adds a fresh twist to the Blue Nun range.
With its delicate light red hue and smooth, mouth-filling finish, the wine is crafted to embrace a new style of consumption — highlighted by its bold, code-breaking packaging.
This innovative release will be available in select retail outlets and online. Exclusive launch events and tasting sessions are also planned across key markets including Germany, the UK, the USA, Latin America, and emerging regions in Asia.
“Blue Nun is constantly evolving, striving to meet our consumers’ expectations by breaking traditional wine conventions,” said Clarys Doumenjou-Larroque, Blue Nun Brand Manager.
Our 2025 releases are a celebration of both innovation and our enduring commitment to excellence.”
About Luen Heng F&B Sdn Bhd (LHFB)
LHFB was founded as a small family business and has since grown under the leadership of Datuk Kenneth Soh into one of Malaysia’s leading importers and distributors of premium alcoholic beverages.
In response to the challenges and opportunities presented by the pandemic, LHFB successfully diversified into the food and personal protective equipment (PPE) sectors, while also establishing a strong e-commerce presence within just two years.
Representing a broad portfolio of globally recognised brands in the Food & Beverage, Beer, Wine, and Spirits categories, LHFB functions as a market expansion specialist with comprehensive distribution coverage.
This includes On-Trade channels such as restaurants, bars, clubs, and hotels, as well as Off-Trade segments like supermarkets, convenience stores, and petrol marts — in addition to duty-free and travel retail networks.
Today, LHFB serves over 3,500 outlets nationwide — including restaurants, entertainment venues, retail chains, hypermarkets, and duty-free operators.
The company is recognised for its consistent performance, reliable service, and commitment to quality.

