For many of us, coffee isn’t just a drink, it’s a ritual, a daily pick-me-up, or even an excuse to catch up with friends.
But in all honesty, we all have our go-to coffee spots, and for years, big names like Starbucks have ruled the scene.
Now, a new player is stirring things up in the Philippines, and it’s none other than ZUS Coffee, a Malaysian brand that has been making waves since its expansion in 2023.
What’s the buzz all about? Well, Filipinos aren’t just loving the drinks, they’re raving about the affordable prices, rewarding app system, and bold flavours that make ZUS Coffee stand out.
Some have even gone as far as calling it a serious competitor to Starbucks.
Is ZUS Coffee the new favourite?
When ZUS Coffee first set up shop in the Philippines, not many knew what to expect.
But thanks to a strong digital presence, think social media ads, app-exclusive promos, and viral customer reviews, it quickly grabbed attention. Before long, Filipinos were lining up to give it a try.
And guess what? Many of them are hooked.
“ZUS Coffee is superior over Starbucks, but let’s be quiet about it, or they might increase the price. Charot (Just kidding),” joked X user @macronikki.
But it’s not just the taste that’s winning people over, it’s the loyalty rewards system that has customers feeling like they’re getting real value for their money.
“They also have missions in the app that you can join to earn more points. I’ve redeemed almost 1,000 points and used them for coffee. In short, they are not stingy. Always order through the app,” added @macronikki.
What’s everyone saying?
Filipinos aren’t shy about sharing their opinions online, and when it comes to ZUS Coffee, the feedback is overwhelmingly positive. Here’s what people are saying:
“It’s really delicious! The taste is different from other coffees.”
But it’s not just coffee lovers who are excited, matcha fans and even watermelon juice drinkers are finding new favourites on the ZUS Coffee menu.
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From one café to 28 (and counting!)
ZUS Coffee isn’t just about hype, it’s growing fast.
In just a short time, the brand has opened around 28 locations across the Philippines, making it easier for more people to get their fix. Some of its most popular spots include:
- Eh Ya Plaza
- SM City Masinag
- Tutuban Center
- MC Square Mindanao Ave
- SM Seaside City Cebu
- Robinsons City East
- NBS Commercial Complex
The brand is also expanding into business hubs and busy shopping areas like Bank of Makati Building, Shell Arnaiz Harrison, Unioil Novaliches, Four e-Com Center, Greenfield District Zitan, The Grand Hamptons 1, One Legarda, Starmall Edsa – Shaw, and Vistamall Antipolo.
So, what’s next?
With so much love pouring in for ZUS Coffee, one thing is clear, Filipinos love a good cup of coffee, and they love it even more when it comes with perks.
The big question now is: Can ZUS Coffee keep up this momentum and become a household name like Starbucks?
For now, it’s safe to say that ZUS Coffee isn’t just another café, it’s a serious contender in the coffee game. And if the current buzz is anything to go by, this Malaysian brand might just be here to stay.
