Nothing should hold women back from living confidently, not even that time of the month, affectionately known as ‘Aunt Flo.’ a.k.a periods.
The spirit of feminine confidence took centre stage at KLFW 2024 with a special pre-presentation collection inspired by KAO Laurier and curated by local designer brand, Maglifestyle.
KAO Malaysia President, Nishimaki Akira, was very enthusiastic about the showcase.
Through this collaboration, we seek to connect with consumers on a deeper, more personal level. It also demonstrates our commitment to empowering and promoting local talents within the fashion and lifestyle industry.
“Our genuine hope is to inspire individuals to embrace their own unique personal style with confidence, ultimately enriching their daily lives,” he explained.
The collection, centred around the spirit of ‘Wear it all with confidence’, embodied the combined power of confidence, empowerment and fashion.
As the spotlight dimmed and the audience buzzed with excitement, 10 eye-catching, playful and elegant designs took to the runway led by Laurier brand ambassadors and internet sensations, Christinna Kuan, better known as MsKuan, and Sofea Shra.
“Authenticity and confidence are fundamental aspects of this collaboration, reflecting Laurier’s commitment to empowering women. We prioritise supporting women in feeling self-assured and embracing their authentic selves, even in the face of challenges.
“Our aim is to inspire women to embrace their true selves and strive to become the best version of themselves,” said KAO Laurier Malaysia Vice President, Tan Poh Ling.
Yen Lee Wong and Shirley Wong, the sibling designers behind Maglifestyle, worked with Laurier to exclusively curate a unique pink and green floral print to seamlessly tie the collection together.
The brand’s signature minimalist and feminine touches were woven in with a playful use of bows, denim, and soft romantic ruffles.
Reflecting the versatility of modern-day women, the collection awed the audience with an array of power suits, playful summer outfits and dreamy evening silhouettes.
Some could even say the collection presented a complete wardrobe for day and night looks and everything in between. The perfect companion for women to look and feel confident to take on any challenge.
Inspired by Laurier’s Super Slimguard, known for its ultra-thin design at just 0.1cm, the 10 curated looks were more than just outfits—they were a bold statement of modern elegance and inner strength.
Each piece was meticulously crafted to deliver both comfort and style, embodying the essence of confidence from the inside out.
We want the audience to know that they can still be true to their fashionable selves and confident, even during their period, with the support of Laurier Super Slimguard,” said KAO Laurier Malaysia Category Manager, Cynthia Song.
A highlight of the showcase was MsKuan and Sofea Shra dazzling the runway in two stunning pieces from the collection. MsKuan sported a classy two-piece set, while Sofea Shra graced the runway in an elegant, modest evening gown paired with a flowing hijab.
Beyond promoting confidence and empowerment among women, Laurier’s involvement in KLFW this year also created greater inclusion and promotion of local talents within the fashion and lifestyle industry.
This speaks to the power of brands like Laurier, in encouraging the fashion industry to move from exclusivity to inclusivity.
Speaking about the unique inspiration behind the collaboration, Yen explains,
Our creations aim to empower confidence and comfort which speaks to modern women seeking to express themselves authentically and fearlessly.
“Whether it’s a new-found appreciation for versatile fashion designs or a renewed sense of confidence and self-love, we want everyone to leave feeling inspired to embrace their individuality and live life on their own terms,” Shirley concludes.
Laurier’s inaugural entry into the fashion arena with Maglifestyle and KLFW is an extension of the brand’s ongoing mission to promote confidence among women from all walks of life.
So, ladies, be yourselves, and ‘Wear it all with confidence’ with Laurier Super Slimguard!
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