The moment Chinese New Year rolls around, something strange happens in every household.
You start the day giving out angpaos and somehow end up running a full-scale kitchen operation.
Defrosting meats, reheating dishes, frying festive snacks, and welcoming relatives who “just came for a quick visit”; the kitchen becomes a marathon with no finish line. One small misstep and suddenly your dish is hot on the outside, cold in the middle, or mysteriously overcooked.
For dual-income families and urban professionals, CNY cooking is really about one thing: moving fast without compromising taste.
So what if your microwave could actually keep up?
When the Kitchen Is Already Too Crowded
If your countertop is packed with a steamer, air fryer, oven, and microwave all fighting for space, you’re not alone. And somehow, there’s still a whole chicken waiting for its turn.
During festive season cooking, space is precious. That’s why LG NeoChef™ is designed to take on more than one role.
It’s not just a microwave, it’s a 4-in-1 kitchen solution that handles everyday cooking like a pro. Powered by Smart Inverter™ technology, it can defrost, cook, grill, and bake using smooth, continuous heat control rather than the stop-start blasting of conventional microwaves.
Even better, its compact exterior hides a surprisingly roomy interior, so it fits neatly into modern urban kitchens while still accommodating large festive dishes in one go.
Less clutter. More breathing room and fewer kitchen traffic jams.
When Everyone Is Asking “Can Eat Already?”
You’ve placed the dish on the table. Everyone’s ready. Then you cut into the meat… and the centre is still cold.
Back into the microwave. Again.
This is where most microwaves tap out and where LG NeoChef™ quietly shows off.
Its Smart Inverter™ delivers adjustable heating from 300W to 1200W, allowing heat to travel deeper and more evenly through food. That’s how it achieves up to 93% even defrosting; no hot edges, no icy centres.
On top of that, its high-power output up to 1200W means everyday foods can cook up to 1.5× faster than conventional microwaves. Perfect when guests are already seated and looking at you expectantly.
So when you finally say, “Can eat already?” This time, the food agrees.
When You Want Fried Dishes Without The Guilt
CNY wouldn’t feel complete without spring rolls, chicken wings, or crispy prawns. But deep frying usually comes with oil splatter, greasy counters, and a sink full of cleaning.
Here’s the plot twist: LG NeoChef™ can air fry too.
With its Healthy Fry function and Infrared Heating™, NeoChef™ delivers crispy, golden results with up to 72% less oil than traditional deep frying.
You still get:
Crispy snacks ✔
Less oil ✔
Minimal splatter ✔
When Cleaning Feels Like the Final Boss
After hours of cooking, the last thing anyone wants is to scrub stubborn grease.
LG NeoChef™’s 99.99% Anti-Bacterial EasyClean™ interior is designed to prevent oil and residue from sticking, so most stains wipe off in just a few swipes.
Less scrubbing. More relaxing. Exactly how CNY evenings should end.
When You Actually Care About How Your Kitchen Looks
Because appliances don’t get packed away after the festive season. They live on your countertop every day.
LG NeoChef™’s sleek minimalist design blends seamlessly into modern urban kitchens. It doesn’t just work efficiently, it looks good doing it. Not just an appliance. A lifestyle statement.
A Smoother CNY Flow Starts in the Kitchen
CNY cooking will always be busy. But cold centres, cluttered counters, oily frying, and stubborn clean-up don’t have to be part of the tradition.
With precise inverter heating, 4-in-1 multi-function cooking, healthy frying powered by Infrared Heating™, generous inner space, fast cooking performance, fuss-free EasyClean™, and sleek minimalist design, LG NeoChef™ turns your kitchen from a stress zone into a smooth festive flow during Chinese New Year and beyond.
And when the reunion dinner is over?
LG NeoChef™ can even be used to make homemade yogurt a lighter, comforting treat after days of indulgent CNY feasting.
This New Year, Cook Smarter
Discover the LG NeoChef™ Smart Inverter Convection Microwave Oven today.
VisitLG Malaysia’s official platform for more details.
